Starwood Hotels & Resorts To Debut Four Points By Sheraton Brand In Turkey

Published on : Saturday, January 4, 2014

19a0776b-ff23-4570-9027-ae0f5a5fcf82-653x367-300x169Starwood Hotels & Resorts Worldwide, Inc. today announced the signing of Four Points by Sheraton Istanbul Batisehir Hotel, marking the introduction of its rapidly expanding Four Points by Sheraton brand into Turkey. Owned by Ever Izmir Otelcilik Turizm Ticaret A.S., the new-build hotel is scheduled to open in 2015.

Four Points by Sheraton Istanbul Batisehir Hotel will be located 12 kilometres north of Istanbul’s Ataturk International Airport and will be part of the “Batisehir” multi-use development project, which is expected to become one of the most promising districts in Istanbul when construction is completed in 2015. It will comprise the hotel, apartments and residences, office and retail space, as well as an education complex.

Starwood’s Four Points by Sheraton brand’s ‘best for business’ approach provides travellers with everything that matters the most with timeless design, uncomplicated comfort and a genuine and friendly approach to hospitality and service.

“I would like to thank our partner Ever Izmir Otelcilik Turizm Ticaret A.S. for putting their trust in Starwood as we debut the Four Points by Sheraton brand in Turkey,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The addition of Four Points by Sheraton to our brand portfolio in Turkey is further proof of the exceptional opportunities for both leisure and business development in the country, where we across all sectors of the hospitality industry.”

Ever Group Chairman and CEO Selen Ersü said: “We are very happy and feel privileged to be working with Starwood by signing the first hotel under the “Four Points by Sheraton” brand in Turkey. Batışehir Project was the perfect project with its exceptional location in Istanbul and having multi-use facilities. We believe working with a global industry leader such as Starwood, in a prime location like Batışehir, will be a success story for all the involved parties.”

Four Points by Sheraton Istanbul Batisehir Hotel will feature 144 guest rooms including 36 suites, a restaurant and bar, 360 square metres of meeting and event space, including two meeting rooms and a business center, as well as a fitness centre and parking facilities. Reflecting the brand’s promise and insight into the needs of today’s traveller, the hotel will also offer all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed and free bottled water in the room, complimentary Wi-Fi in all public areas, a delicious breakfast with great coffee and refreshing local beer with Best Brews, helping guests to start and end the day right.

“Growing our mid-market brands in key European markets is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “With one of the strongest pipelines in the Starwood portfolio, Four Points by Sheraton offers a compelling blend of comfort, style and affordability, making it an increasingly attractive choice for owners and developers across the world.”

Starwood currently operates 9 hotels in Turkey under five of its distinct lifestyle brands, including four hotels in Istanbul – Sheraton Istanbul Maslak Hotel, Sheraton Istanbul Atakoy Hotel, W Istanbul and Le Méridien İstanbul Etiler. Outside of the city, Starwood’s portfolio includes the Sheraton Cesme Hotel, Resort and Spa, Sheraton Ankara Hotel & Convention Centre, and The Lugal, A Luxury Collection Hotel, Ankara, while earlier this year, Starwood entered Bursa with the Sheraton Bursa Hotel and Aloft Bursa Hotel, marking the launch of the company’s fast-growing Aloft Hotels brand into Turkey. Later this year, the company will enter Adana with the opening of Sheraton Adana Hotel. Upcoming openings in 2014 include the new The St. Regis Istanbul, marking the brand’s launch into the country and Sheraton Samsun Hotel.

Source:- Starwood Hotel

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