Published on : Monday, January 20, 2014
In its Facebook post on 13 January 2014, local design agency, DoodleRoom, had commented that they are “disappointed to find out that the Singapore Tourism Board (STB) has decided to recycle their work wholesale for this year, without informing them.” DoodleRoom also commented in the post that they were “quite shocked to find out that they were not invited to work on the project this year.”
In response to the post, STB would like to clarify that in the contract agreed upon with DoodleRoom, it is clearly stated that STB owns the original design and has the full right to use, reproduce and modify it.
STB had previously contracted with DoodleRoom for the supply of creative, copy, print and distribution services for the Singapore Art Week Guide 2013. The practice to use, reproduce and modify commissioned artwork is in line with industry norms, where the rights to creative assets lie with the client if provided for by contract.
We have found the design by DoodleRoom to be very attractive and appropriate for use in other STB initiatives, one of which was an adaptation to decorate our “Singapore Shiok Truck”. This food truck was used for a marketing activation campaign in Sydney, and STB was extremely proud to use a locally-created design internationally.
For the development of the Singapore Art Week Guide 2014, STB launched an Open Request-For-Proposal (RFP) exercise on 12 September 2013 to encourage open and fair competition. As this was an Open RFP and in line with practice, the Open RFP was publicised on GeBiz and available for all interested parties’ participation. However, while STB received proposals from six companies at the close of this RFP, we did not receive a proposal from DoodleRoom.
Although STB is not obliged to obtain DoodleRoom’s permission for further usage or adaptation of the creative assets developed by them, we do acknowledge the effort and creativity that DoodleRoom has put into the development and production of the Singapore Art Week Guide 2013. We hope they will continue to show interest in working with STB.
STB would like to emphasise that we fully respect intellectual property rights, and supports the development of local creative talent as one of our strategies to develop Singapore as a distinctive and compelling destination.
Tags: Singapore Tourism Board