Strengthening friendships between neighbors to boost the tourism sector

Published on : Wednesday, September 21, 2016

112-300x182Thailand has always had a good relationship with Sri Lanka – sharing similar cultural, religious and trade links which date back to ancient times. Sri Lanka Tourism has carried out many projects and promotional activities with Thailand, as an attempt to have a strong bond between the two countries.

 
These Promotional activities include hosting of Thai Journalists and Familiarization Tours, B2B sessions with Local and Thai Travel agents and participating at Travel Fairs.The year 2015 marked the 60th anniversary of the establishment diplomatic relations between Sri Lanka and Thailand. A series of events were organized by the two foreign ministries in collaboration with the respective embassies in Colombo and Bangkok to celebrate this exclusive milestone followed by H.E president Maithripala Sirisena’s visit to Thailand.

 
Apart from this, the Sri Lanka Tourism Promotion Bureau (SLTPB) also held a tourism promotion event at the premises of the temple of the Sacred Tooth Relic and distributing printed brochures of Buddhist related sites in Thai Language.In April, under the Visiting Journalist’s Programme carried out by the SLTPB, a familiarization tour was organized for Thai journalists from the ‘’Thew Rob Lok’’ (Around the World), a monthly publication with a wide circulation of around 50,000 Thai Nationals. This was organized to increase destination awareness and promote Sri Lanka as one of the key destinations for Thai tourists.

 

In February 2016, Sri Lanka participated at the Thai International Travel Fair (TITF) in Bangkok, with Tourism stakeholders, to promote destination Sri Lanka, enabling Thai and International visitors, stakeholders, investors and businessmen to share their ideas about travel and tourism. Realizing the importance of developing the Thai market, Sri Lanka Tourism also participated in this fair, with local Travel Agents and Hoteliers.

 
TITF is regarded as Thailand’s largest outbound tourism exhibition in Thailand as well as one of the most renowned exhibitions in the world Tourism Society.

 

Source:-Sri Lanka Tourism

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