Published on : Monday, November 11, 2013
The Minister for Tourism, Scott Bacon, recognised excellence in Tasmanian tourism tonight at the industry’s annual gala dinner and awards ceremony in Hobart.
Mr Bacon said that the Tourism Awards acknowledge the significant contributions our tourism sector makes to this state.
“It is now a $2.2 billion a year industry that directly and indirectly employs around 38 000 Tasmanians.
“Over the last 12 months, Tasmania and its high quality tourism experiences have been widely profiled through word of mouth, social media, traditional media, and by reputable global travel giants like Lonely Planet and Trip Advisor.
“Through Tourism Tasmania we have introduced a new and highly effective Tasmanian tourism brand and marketing campaign, and we have seen many new or improved events being staged throughout the year for Tasmanians and visitors.
“We have also seen greatly increased air capacity into the state, to help get more visitors here to enjoy these events and experiences,” he said.
Mr Bacon said that achieving record visitor results is a team effort, and the Tasmanian Tourism Awards are all about recognising the vital role everyone plays in the tourism industry’s bright future.
Mr Bacon also presented two Minister’s Awards to honour people who are making a significant contribution to tourism industry in Tasmania.
“The 2013 Minister’s Young Achiever Award is given to someone who is leader in the industry and who will play a very important part in our bright tourism future.
“This year’s winner is Kath McCann, Marketing Director of Tourism Tasmania.
“Kath has overseen the development, implementation, monitoring and measurement of Tourism Tasmania’s marketing strategy.
“Her ability to forge a strong network of local, national and international tourism partners has been vital in the development of a long term marketing plan for the state which she has guided by her commitment to excellence and creativity.
Mr Bacon said that there is also an annual award given to someone who has made a selfless and invaluable contribution to the tourism industry in their local community.
The winner of the Minister’s Tourism Champion Award for 2013 is Bill Lark.
“Bill has worked extremely hard over a long period of time to build his business and highlight Tasmania on the world stage. He is widely recognised as the godfather of the Australian Whiskey industry.
“He has led the way to establishing Tasmania as a world leader in whiskey production, now exporting the product to Japan, Singapore, Scandinavia, New Zealand, England and even Scotland.
“Bill epitomises the Tasmania Brand and what we want to be known for on the national and world stage.
“I would like to congratulate both Kath and Bill on their awards tonight,” he said.
Mr Bacon said that the Tasmanian Tourism Awards recognise business excellence in tourism across 26 categories, as well as a People’s Choice award, a Tourism Student of the Year Award, and an Award for Outstanding Contribution to Tourism by an Individual.
Source:- Tourism Tasmania
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