Tourism Malaysia intensifies marketing efforts in north India with Malindo Air’s entry

Published on : Tuesday, December 24, 2013

tourism-malaysiaTourism Malaysia plans to intensify its marketing efforts in north India with Malindo Air’s entry, which offers more capacity on the New Delhi-Kuala Lumpur route, said its Director, Amran Abdul Rahman.

The nine-month-old airline is starting New Delhi-KL route on Dec 30, 2013, using the Boeing B737-900ER.

“Currently, only Malaysia Airlines (MAS) is servicing the route. Although demand is there, we are limited by the number of seats,” he told Bernama in an interview in New Delhi yesterday.

Once Malindo Air started its operation, there would be additional 1,260 seats per week, he said.

“With MAS’ 4,720 per week, it will give us a total of 23,920 seats per month, which will enable us to expand our marketing efforts to second- and third-tier cities in north India,” said Amran.

Tourism Malaysia, he said, planned to promote the country in North-East India as well as Jammu-Kashmir.

“Malindo’s move augurs well with Visit Malaysia Year 2014. Hence, we are planning roadshows in North East states such as Manipur as well as Jammu- Kashmir,” he said.

In fact, the travel agents in northern region have already started their promotions and advertisement about Malindo Air with their customers.

Malindo will also start flying to Trichy, Tamil Nadu state, on Jan 2, 2014 and Mumbai on Feb 15, 2014.

For 2014, Tourism Malaysia is eyeing 780,000 tourists from India.

As of July 2013, a total of 393,896 Indian tourists visited Malaysia.

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