Tourism Malaysia Launches integrated digital marketing programme

Published on : Wednesday, December 4, 2013

tourism-malaysia1Tourism Malaysia revealed its integrated Digital Marketing Programme today as a complementary marketing effort to its existing Visit Malaysia Year (VMY) 2014 global marketing and advertising campaign.It was launched by YB Dato’ Seri Mohamed Nazri bin Tan Sri Abdul Aziz, Minister of Tourism and Culture, during the Tourism Malaysia Directors Conference 2013.

YB Dato’ Seri Mohamed Nazri says, “The global media consumption is rapidly shifting towards the digital world and so it’s only apt that we follow suit and go where the future lies.”

Tourism Malaysia Director-General, YBhg Dato’ Mirza Mohammad Taiyab says, “Throughout the VMY 2014 promotional campaign this year, Tourism Malaysia has been leveraging its digital assets to optimize presence in the digital sphere, increasing and maintaining a strong relationship with fans and followers and ultimately converting them into actual tourists or repeat visitors.”He adds, “Statistics up to September 2013 show a record of 18,756,476 tourist arrivals, a 3.3% increase compared to the same period last year.”

Source:-Tourism Malaysia


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