Tourism Promotion in India

Published on : Wednesday, July 23, 2014

Indian-tourism-industryThe Indian Minister of State (Independent Charge) for Culture & Tourism Shri Shripad Yesso Naik has said that promotion and Marketing of India as a tourism destination is an  ongoing process.  The Ministry  of  Tourism promotes India  as  a  holistic destination in the domestic and  international markets  through  media  campaigns,  tourist literature and publicity material.

In a written reply in the Lok Sabha today Shri Naik said, the  Ministry of  Tourism is formulating schemes for  improvement  of  existing  tourist products  and  to develop  new tourist products  to international standards, for  Development of  Tourism Circuits  and a National Mission for infrastructure  improvement of  pilgrimage  centres.  In the budget  of  2014-15,  it has  been proposed  to allocate  Rs.600.00 crore for two new Schemes of the Ministry of  Tourism  as  detailed  below:-

1.    5 Tourism Circuits    : Rs. 500.00 Crore
2.    National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)    : Rs. 100.00 Crore


Shri Naik said, the Ministry of Tourism has several guidelines in place for extending financial support to the State Governments/Union Territory Administrations for tourism promotion which include support for production of publicity material,  joint advertising in print media, organizing fairs and festivals and tourism related events, promotion of film tourism etc. The  financial  assistance  is  provided  based  on proposals received  from the State Government/Union Territory Administrations,  which are  complete  in all  respect as per  Guidelines, inter-se priority and subject to  availability of  funds.



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