Published on : Thursday, July 24, 2014
The Indian Minister of State (Independent Charge) for Culture & Tourism Shri Shripad Yesso Naik has said that the Ministry of Tourism (MoT), Government of India, as part of its on-going activities, annually releases print, electronic, online and outdoor media campaigns in the international markets, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country and to increase foreign tourist arrivals to the country.
In addition, a series of promotional activities are being undertaken in tourist generating markets overseas through the India Tourism Offices abroad with the objective of showcasing India’s tourism potential and promoting tourism to the country.
These promotional activities include participation in travel fairs and exhibitions; organising road shows, Know India seminars & workshops; organizing and supporting Indian food and cultural festivals; publication of brochures, offering joint advertising and brochure support, and inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality programme of the Ministry.
In a written reply in the Rajya Sabha today Shri Naik said, Road Shows are being organised in important and potential source markets overseas in collaboration with trade associations to promote tourism to the country.
Such Road Shows were organised in Saudi Arabia, Norway, Sweden, Finland, Australia, USA, Singapore, Malaysia, Phillipines, China, Germany, South Africa and Mauritius in 2013-14.
During the current year 2014-15, Road Shows have been organised in USA, Poland, Hungary, Romania and China, upto July 08, 2014.
The Minister said, global print, television and online campaigns were launched by MoT in 2012-13.
Promotional activities are being undertaken in important as well as potential source markets overseas to ensure that there is a growth in tourist arrivals from all countries.
Details of nationality-wise Foreign Tourist Arrivals in India during 2011- 2013 are given in the Annexure.