Published on : Sunday, February 3, 2013
Malcolm Roughead, Chief Executive of VisitScotland today celebrated the relationship between Disney and Scotland at the launch of The Lion King stage production at the Edinburgh Playhouse.
Speaking at the event, Mr Roughead also expounded the positive effects the production would have on tourism after sell-out successes in previous host cities.
Bristol welcomed over 165,000 people to see the show during the latter part of 2012, bringing in £6m for the local economy, and Manchester is currently looking at selling over 350,000 tickets for the current run of the performance, which has been seen by 65 million people worldwide.
Malcolm Roughead, Chief Executive of VisitScotland said:
“We are delighted Disney has chosen Edinburgh as the location for staging this exciting and iconic production of The Lion King in Scotland. Disney’s award-winning musical is the biggest production to ever tour the UK and so will drive economic growth throughout Scotland and help to boost the local economy by millions of pounds.
“We know from the production’s previous sell-out runs that local accommodation providers, restaurants and shops all felt the economic ripple effect of this event, contributing significantly to the local visitor economy. We look forward to working closely with Disney to ensure that the Lion King delivers growth for the tourism industry in Edinburgh and across Scotland.”
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