Published on : Saturday, January 11, 2014
The U.S. Travel Association President and CEO Roger Dow reacts to Florida Governor Rick Scott’s Friday announcement that his new budget will boost state funding in tourism promotion from $63 million to $100 million:
“Governor Scott’s announcement today reflects his understanding that investment in tourism promotion is just that—an investment. That means it will bring back measurable, long-term benefits to Florida in terms of jobs, tax revenues and overall growth in the state economy.
“Boosting tourism is one of the easiest and most effective ways to bring dollars into any economy, and Florida is one of the best case studies for that phenomenon. Florida had a record-setting 2013 in terms of travel job growth and visitor spending, for which the state’s top-flight tourism marketing agencies deserve a huge measure of credit. And today’s federal employment report shows that travel jobs are growing at a nine percent faster rate that the national economy as a whole. By boosting the state’s commitment to tourism promotion by 59 percent, Governor Scott is betting on a proven, consistent winner for Florida and Floridians.”
Source:- U.S. Travel
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