Published on : Monday, December 30, 2013
TTG MENA announced its recent acquisition of the MELTS brand [The Middle East Luxury Travel Show].
MELTS™ is the first and only B2B travel trade exhibition expressly dedicated to supporting the development and promotion of the luxury travel industry across the Middle East region.
Already established as an official media partner of MELTS, TTG MENA recognised the full potential of such an event both for the wider Middle East travel and tourism industry, as well as an opportunity for the well-established media company to expand its own professional service offerings, bolster its market competitiveness across various business platforms, reinforce its 17-year reputation in the industry, and further develop its brand engagement with clients with expanded and comprehensive marketing solutions.
Given the already proven interest and commitment to MELTS by the international and Middle East luxury travel industry, the acquisition is a timely initiative that will further enlarge both the scope and the success of the event from its inaugural outset; an initiative that will be fully supported by the plethora of skills, knowledge, relations and networks of the highly reputed team at TTG MENA.
The MELTS event was initially slated for a February 2014 debut, however, given the recent acquisition by TTG MENA, and following close consultation with committed partners, the inaugural edition of MELTS is now scheduled for 2015.
“We are delighted to share this news with you, and look forward to providing an exceptional and comprehensive service to the region’s travel trade industry as a result of the acquisition,” remarked chairman, TTG MENA, Andreas Drakou. “TTG MENA has been a much-respected pioneer in the region’s travel trade industry for more than 17 years. From a publications aspect, TTG MENA has excelled through its devotion to the region’s travel industry, through its unswerving commitment to upholding its integrity, and through its continuous development of innovative products produced by a highly skilled team of individuals. By entering into the event sector through the acquisition of the MELTS™ brand – which has already proven itself as a unique and successful concept for the region in its own right – TTG MENA will be able to provide a complete and comprehensive service to its clients and supporters.”
Further details regarding the restructured organisation of MELTS will be released early in January 2014.