Published on : Friday, August 1, 2014
Travelport, a leading travel commerce platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, announced the renewal of its full content agreement with Air India, the national carrier of India and the latest airline to become a member of the Star Alliance.
In addition, Air India has become the 50th airline, and the first carrier in India, to sign up for Travelport’s industry-leading merchandising technology.
The renewal of the full content agreement takes immediate effect, and enables Travelport-connected agents worldwide access to all of Air India’s fares and inventory, including web and group fares, as well as selected ancillary offerings. Air India has also opted-in to a number of Travelport’s services, including Sponsored Flights and Rapid Reprice – which will further promote the carrier’s offering to Travelport’s 76,000 agency customers globally.
In conjunction with the full content agreement, Air India has become the 50th airline to sign up for Travelport Rich Content and Branding technology – a key component of the Travelport Merchandising Platform. When launched later this year, Rich Content and Branding will equip Air India with the ability to manage how its flights and ancillaries are visually presented and viewed on travel agency screens, enabling the carrier to tailor and differentiate its offering from competitors.
Ms. Meenakshi Mallik, General Manager, Revenue Management, Air India, says, “We very much look forward to this new chapter in our ongoing partnership with Travelport. We are excited about leveraging their innovative technology such as the Travelport Merchandising Platform to help set us apart from other airlines in front of travel agents and consumers.”
Damian Hickey, Travelport’s Vice President of Global Distribution Sales & Services, Asia-Pacific, says, “We are very proud of our long-standing relationship with Air India, and particularly pleased to have them on board as the 50th airline partner to participate in Rich Content and Branding. This is a significant achievement and demonstrates the high level of interest and support we have received for this innovative technology.
Complementing on Air India’s recent membership in to the Star Alliance, we believe our merchandising platform will bring tremendous opportunities for them during an exciting time of growth and expansion.”