Travel,Tech and Trends – the 3 T’s of Fiturtech 2014

Published on : Saturday, December 21, 2013

fiturtech-2014-300x119The Hotel Technological Institute (ITH) and FITUR’s new for Fiturtech 2014 present, the main forum for technology innovation and tourism, with the slogan T 3 – Travel, Tech and Trends, review the history of the tourism industry and what the future will advance that opens to the companies, for which innovation, connectivity, online distribution and mobility offer great challenges and promising opportunities.

Fiturtech is the main annual event for more than 4,000 professionals in the tourism industry, which this year will gather to share success stories of tourism, with the aim of understanding the challenges of today and prepare their businesses for the future. The eighth edition of Fiturtech, taking place in the framework of FITUR from 22 to 24 January 2014 in Hall 10B03 Fair Madrid, bringing together the major players in the online travel industry, such as Google, TripAdvisor, Rumbo and Logitravel with international hotel chains and upscale Louvre Hotel Group, NH Hotel Group Melia Hotels International, Palladium Hotel Group Iberostar Hotels & Resorts and RoomMate Hotels, among others.

The 2014 program includes the conclusion of the first edition of International Travel Media Meeting-ITMM @ Fiturtech2014, an encounter in which media, Spanish and international, specialized in technology and tourism-Eight Leagues World, The Country-The Traveller, Eye4Travel, Hotel News Now, Tecnohotel, 02b.com , Tnooz Skift and anticipate, with PhoCusWright, a world leader in tourism research, how technology is transforming the needs and demands of the community, and what are the changes that technological innovation will bring tourism.

Advancement of presentations and panel discussions
Fiturtech 2014 will begin on Wednesday January 22, with a lecture by Marc Charron, president of TripAdvisor for Business, which will analyze the transformation of the tourism industry has experienced in recent years with regard to the technology, the challenges of the current economic climate and new scenarios in which tourism businesses must develop their businesses. Subsequently, representatives of several national OTAs internationally relevant address changes it has brought to the hotel industry and other tourism companies appeared on the market and partnerships that can implement to get the most out of these distribution channels.

On Thursday, January 23, international hoteliers and Gabriel Escarrer, Vice Chairman and CEO of Melia Hotels International, Pierre-Frédéric Roulot, president and CEO of Louvre Hotel Group, Federico González Tejera, CEO of NH Hotel Group, Gloria Fluxá, vice president of Iberostar Hotels & Resort, and Kike Sarasola, president RoomMate Hotels, will review the evolution of the international hotel industry, and advance new strategies and areas of expertise for the future.

In the afternoon, will be held on International Travel Media Meeting-ITMM @ Fiturtech2014, with the participation Florence Kaci, PhoCusWright European Market Specialist, Jason Clampet of Skift; Luis Angel Jimenez of World – Eight Leagues; Mariah Assuncao, of EyeforTravel; Andrés Fernández Rubio, El Pais, The Traveler, Patrick Mayock, Hotel News Now, David Leisure, of 02b.com , Kevin May, Tnooz of, John Daniel Nunez, Tecnohotel, and Eduardo Arcos, Hypertextual – ALT1040, who will explain the trends that will be instrumental in marketing, e-commerce, mobility and tourism distribution.

Friday4Tech: robotics, and hotel technology gadgets
Finally, on Friday January 24 will be dedicated to cutting-edge technologies for tourism, innovation and advances in such diverse areas as Big Data, robotics and nanotechnology, which will have a decisive impact on tourism, which show Javier Delgado, Head of Travel, Global TA of Google; Pedro Moneo, founder and CEO and Publisher Opinno MIT Technology Review in Spanish, and Patricia Araque, co-founder and CEO of Ellas2.0.
Friday will also be able to know hotel proposals and technologies that will revolutionize the relationship between hotels, destinations and tourists, such as the Sun Wave Hotel, known as the Twitter Hotel, or Ushuaia Beach Hotel, which will bring, space Fiturtech, the musical shows for which are known worldwide. In addition, visitors can interact with MACCO the Shaker Robot that not only talks and dances, but also prepare drinks and cocktails to attendees during the three days that take place Fiturtech.

ITH GateRoom: the prototype room connected
Also during Fiturtech, you can visit ITH GateRoom, project update ITH Room Xperience room connected the Hotel Technological Institute, presented at the last edition, combining the latest technology and a design concept revolutionary, by the SerranoBrothers international design studio, who have also created through the initiative Broomx (Best Room Xperiences) GateControl the Flynnkey and technologies that allow users to interact with the room.
This prototype, which include Microsoft technologies and equipment, B-Interactive, Kvadrat, Pikolín, Philips, Rock, Broomx, among other companies, is bringing to reality the program HotelGen 3 │ Hotel Third Generation, a model optimized housing efficient and more connected, which enhances, amplifies and personalizes the customer experience and the results of the hotels.

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