Published on : Saturday, July 26, 2014
April’s number was the highest ever recorded for visitors from the US market, while this May reached the highest number of visitors recorded than any previous month of May.
On top of that, the total number of US visitor in the first half of 2014 reached at 446,000, which is the highest among previous 6-month periods (see Attachment #1).
The US visitors’ number has been recovering since the drop caused by the financial crisis in 2008. Because the overall international recovery rate has been very minimal, the consistent recovery in the number of US travelers to Japan is remarkable (see Attachment #2). It is analyzed that the positive progress is the result of continuous tourism promotion activities by JNTO and other Japanese local government offices over the last few years.
Other contributing factors for the increase include additional direct flights between the US and Japan and the favorable exchange rate for the US dollars against the Japanese yen.
Along with consistent growth in the US market to Japan comes an increasing awareness of the popularity of its destinations to international travelers. Consumer travel magazine Travel+Leisure crowned Kyoto the World’s Best City in their World’s Best Awards 2014. JNTO will leverage this opportunity with further tourism campaigns targeted to reach millions of foreign visitors annually (see Attachments #3).
Travel+Leisure: One of the top consumer travel magazines in the US published by Time Inc., with a national circulation of nearly one million copies per month. Targeting high-end consumers, Travel+Leisure is significantly influential in the global tourism industry.
World’s Best Awards: The magazine has been conducting this readers’ survey since 1995 on favorite destinations, travel facilities and service.