Published on : Thursday, October 9, 2014
Visit Philly was the highest-ranked U.S. destination marketing organization, following Tourism and Events Queensland, Walt Disney World Resorts (the park system), Tourism Australia and Travel Alberta.
Visit Philly counts 650,000 fans and followers on a dozen accounts. To come up with the rankings, the travel intelligence company Skift quantifies social media effectiveness by examining “performance on an absolute basis, as well as relative to within a company’s specific industry.”
“Social media is word-of-mouth for today’s travelers; it’s how travelers forge a connection with a destination,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA™. “We know through visitor surveys that our followers have traveled to the region, checked into hotels and gone to attractions, restaurants and events based on our social media posts.”
“Our goal is engagement—encouraging our fans to interact with our social accounts through liking, commenting, sharing and clicking through to our websites, where they can plan and book their trips,” continued Caroline Bean, director of social media for VISIT PHILADELPHIA. “Daily compelling posts are the most important ways we build that engagement.”
VISIT PHILADELPHIA™, formerly known as Greater Philadelphia Tourism Marketing Corporation, makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.
Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com make up the most-visited website network out of the 10 biggest U.S. cities. Visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.
Tags: Visit Philly