Published on : Monday, August 18, 2014
National tourism organisation VisitScotland has teamed up with Lionsgate UK to promote the country with a new comedy starring Billy Connolly and David Tennant.
The Scottish comedy legend and former Doctor Who star play a father and son in the aptly titled What we did on our Holiday, a film VisitScotland says is a perfect advert for the country’s stunning scenery and sense of fun.
Written and directed by Andy Hamilton and Guy Jenkin, the duo behind smash hit BBC comedy Outnumbered, the film sees Doug (Tennant) travel to the Highlands with his wife Abi (Rosamund Pike) and their three children to attend the birthday party of Doug’s father, Gordie (Connolly), where it’s soon clear that when it comes to keeping secrets under wraps, their children are their biggest liability.
Filmed in locations such as Gairloch and Loch Katrine, Callander, What we did on our Holiday hits UK cinema screens on 26 September.
The partnership between VisitScotland and Lionsgate UK will involve joint marketing and PR activity designed to showcase Scotland to the family market, and will include a social media campaign encouraging people to share “what they did on their holiday” in Scotland.
Mike Cantlay, Chairman of VisitScotland, said: “The production crew of What we did on our Holiday have done an amazing job of capturing the unique peace, tranquility and breathtaking landscapes of Scotland. Our partnership with Lionsgate UK gives us an excellent platform to make the most of this excellent opportunity. Scotland never fails to look stunning on the big screen, and I’m sure this feel-good film will encourage more cinema goers to come and explore this wonderful country for themselves.”
Ross Cunningham, Head of Marketing at Lionsgate UK, said: “We are delighted to partner with VisitScotland for the launch of What we did on our Holiday. The film is a truly fantastic, comedic heart-warmer, and really shows Scotland at its stunning best, with beautifully lavish landscapes that are breathtakingly unique to Scotland.”
VisitScotland research has shown that a fifth of visitors to Scotland are inspired to come here after seeing the country on film or on television.