VisitEngland, the national tourist board, today launched a new multi-channel marketing campaign designed to boost domestic tourism in 2013 by promoting short breaks in some of England’s most vibrant cultural cities. The two-week campaign is the second of six launching over the next three months, covering the four key themes of countryside, coast, heritage and culture, funded in part by the Government’s Regional Growth Fund. The campaign focuses on the rich and varied cultural activities on offer throughout England, from award-winning theatre, music and literature, to world-class museums and galleries – not to mention a wealth of events and festivals all year round. The cities partnering with VisitEngland in this campaign are: – Birmingham – Brighton & Hove – Hull – Leeds – Leicester – London – Liverpool – Manchester – NewcastleGatehead – Norwich – Nottingham – Portsmouth – Stoke-on-Trent The campaign incorporates a range of national online, broadcast and print elements in partnership with network radio stations Classic FM and Gold FM, as well as The Guardian, The Daily Mail and Mail on Sunday. There is also a substantial programme of digital and social media activity, including Facebook competitions, video content, and a dedicated section on visitengland. James Berresford, VisitEngland’s Chief Executive, commented: “This exciting campaign is one of several launching this year with the aim of growing tourism in England. Starting in time for the run up to the busy February half-term and Easter period, the campaign promotes some of England’s most exciting cultural destinations. This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.” This new marketing activity is part of VisitEngland’s three-year investment project called ‘Growing Tourism Locally’. Funded by £19.8million from the Government’s Regional Growth Fund, the project aims to generate £365million in additional tourism spend over the 2012-15 period and inspire more UK residents to take more holidays and short breaks at home. The project aims to stimulate local employment to create jobs in the tourism sector by 9,100 over a three-year period to March 2015. Source:- Visit England
Published on : Sunday, February 3, 2013
Viator.com, the leading resource for researching and booking tours and activities worldwide, today announces a partnership with TripAdvisor, the world’s largest travel site*, to help travelers find and book the best things to do in popular destinations around the world. Through the new partnership, TripAdvisor and City Guides App users can now click “Book Now” to gain direct access to Viator’s diverse selection of worldwide tours and activities. Whether planning well in advance from home or while already in-destination, TripAdvisor users will discover memorable experiences, such as gaining exclusive early entry to the Empire State Building’s 86th floor or attending a private viewing of the Royal Quarters at the Palace of Versailles—activities typically off limits to the public. “TripAdvisor is pleased to partner with Viator to give travelers easy access to remarkable tours and attractions around the world,” said Christine Petersen, president of TripAdvisor for Business. “The partnership helps make booking these venues as easy as clicking a button, whether travelers are at a desktop or on-the-go.” “TripAdvisor is an amazing resource for savvy travelers who want to make smart and informed decisions when planning and booking their trips,” said Ms. Barrie Seidenberg, president and CEO of Viator. “Viator’s unwavering focus has been on connecting travelers—no matter where they are or how they’re booking—with high quality and reliable local experiences that make them feel like an insider in their destination. We are very excited to be partnering with TripAdvisor to assist their users in creating memorable journeys, every time they travel.”Apple will also automatically upgrade customers to the new storage tiers from september best spyware 2017 16
