Warwick International Hotels continues to expand in Europe

Published on : Friday, November 29, 2013

Warwick International Hotels (WIH) Collection advances its expansion with the arrival of a new member hotel in Europe. Located in the heart of the Spanish capital, the Hotel Paseo del Arte has now placed its trust in WIH to expand its presence internationally in terms of sales, marketing and distribution.
Recently, Warwick International Hotels Collection experienced strong growth in the Middle East & Africa regions, with the announcement of the creation of a joint venture in Sub-Saharan Africa and new hotels under management contracts in the Middle East; mature markets such as Europe are no exception.
Proof of this comes with the arrival of Hotel Paseo del Arte , Madrid . This 4-star hotel , opened in 2006 , consists of 206 rooms and suites and is situated in the heart of the Spanish capital.
“We are very pleased with the arrival of this new hotel in the heart of Madrid’s capital within the Group . After Malaga and Barcelona, our Collection now offers three hotels perfectly faithful to the spirit of our brand in Spain! ” says Jean -Marie Pébrel , global sales and marketing director for WIH in Europe. “Europe remains a priority for development and therefore represents a potential market for the affiliate because of the presence of a large number of independent hotels ” says Robin Chalier who recently joined WIH to develop the hotels’ network , particularly in Europe and Latin America.
For thirty years , Warwick International Hotels has built a Collection of upscale hotels in the heart of cities and dream destinations and always in key locations. Thus, the Hotel Paseo del Arte is a significant addition to the Collection . The hotel joined the Group as part of an affiliation agreement . This kind of membership is the development style favored by WIH in mature markets where the Group encounters independent hotel owners who wish to benefit from major international expertise in terms of sales and marketing, while preserving the unique spirit of their properties. For more than twenty years WIH has offered the most comprehensive solution through a tailor-made approach , based on each hotel’s unique needs.
Warwick International Hotels is present on the European continent with 29 hotels including 6 owned properties. Globally, WIH currently has 55 hotels and resorts across 5 continents.