ភូកេត នៅ Premier SAii Laguna Phuket កំណត់ឡើងវិញនូវភាពប្រណីតចុងក្រោយ ជាមួយនឹងការជួសជុលដ៏ស្រស់បំព្រងតម្លៃរាប់លានដុល្លា ដែលផ្តល់នូវបទពិសោធន៍ដែលមិនធ្លាប់មាន និងលំដាប់ផ្កាយប្រាំសម្រាប់ភ្ញៀវគ្រប់រូប។

ថ្ងៃសុក្រ, ខែឧសភា 9, 2025

ភូកេត នៅ SAii Laguna Phuket របស់ប្រទេសថៃ បង្ហាញពីការផ្លាស់ប្តូរយ៉ាងដិតដល់ជាមួយនឹងការកែលម្អថ្មី ការកំណត់ស្តង់ដារថ្មីសម្រាប់ភាពប្រណីត និរន្តរភាព និងបទពិសោធន៍ដែលមិនអាចបំភ្លេចបាន។

Phuket’s rise as a globally recognized beach tourism hub is a remarkable story, and at the heart of this transformation stands SAii Laguna Phuket. This upscale resort, embracing a lively, free-spirited lifestyle, is an integral part of Phuket’s evolution over the past four decades. It has played a significant role not only in shaping the region’s tourism landscape but also in fostering the growth of Laguna Phuket as a premier integrated resort destination.

In the 1980s, Thailand was not yet the tourism powerhouse it is today. While cities like Bangkok had long been a destination for adventurous backpackers following the ‘hippie trail,’ and destinations like Pattaya had begun attracting some international visitors, Phuket was relatively unknown on the global tourism map. It was far from the international hotspot it has since become.

The key turning point came in the mid-1980s with the development of Laguna Phuket, which was originally a degraded tin mine. The area was vastly different from the integrated resort complex we recognize today. One of the first properties to be developed in the area was what is now known as SAii Laguna Phuket. This property didn’t just witness the spectacular rise of Phuket as a top-tier tourist destination; it played a key role in laying the foundation for the area’s growth and establishing Phuket as one of the world’s leading beach holiday destinations.

SAii Laguna Phuket, a 255-room resort, stands as one of the earliest icons in Phuket’s hospitality scene. The resort has recently completed a groundbreaking USD20 million renovation, which reimagines the property with a contemporary, lagoon-inspired Thai design. This transformation has infused the resort with a modern luxury experience, while still staying true to the region’s cultural roots and commitment to sustainability.

The extensive 18-month renovation was an ambitious project that stripped the property down to its structural core, making comprehensive upgrades to its rooms, public areas, restaurants, and lobby spaces. These changes resulted in redesigned accommodations, thoughtfully curated interiors, and updated amenities that focus on comfort, luxury, and style, elevating the entire guest experience. The renovations have transformed the resort into a modern luxury destination that still feels deeply connected to the lush, tropical surroundings of the region.

Set within the sprawling Laguna Phuket complex, SAii Laguna Phuket has become one of the most captivating resorts in the area. Its tranquil beachfront setting, combined with tropical elegance and world-renowned Thai hospitality, has made it a popular destination for families, honeymooners, beach lovers, and luxury travelers alike. The resort’s extensive grounds, surrounded by lush greenery, enhance the serene atmosphere, making it a peaceful retreat for those seeking relaxation and adventure.

SAii Laguna Phuket offers an array of amenities designed to appeal to various types of travelers. The property boasts several sports facilities, including squash and tennis courts, a health club, a kids’ club, and a marine center, making it particularly popular with families. The property’s focus on “informal luxury” has contributed to its success with families, who represent up to 60 percent of the resort’s total business. The combination of family-friendly activities, luxury accommodations, and a relaxed atmosphere makes it an ideal retreat for those looking to enjoy both comfort and recreation in a beautiful setting.

Marketing strategies have been an essential part of the resort’s growth. SAii Laguna Phuket has regularly participated in high-profile industry events that connect luxury travel designers and top hospitality brands. One such event is the annual Traveller Made gathering, which is a three-day, members-only event that draws the world’s top luxury buyers and global suppliers. This exclusive event is highly regarded within the industry for its intensive B2B meetings, providing an impactful platform for networking and business development. For SAii Laguna Phuket, this event offers valuable exposure to a network of discerning global travelers, helping to establish its reputation as a leading luxury destination.

The resort’s marketing strategies also involve diversifying its source markets to mitigate the effects of seasonality. While Europe, Russia, Australia, and China have been some of its primary markets, the resort is increasingly looking to expand into new markets, particularly India. Although India represents a smaller market for the property at present, there is significant growth potential. The resort sees tremendous promise in catering to Indian travelers, who are increasingly seeking international luxury experiences.

The global appeal of SAii Laguna Phuket is not only about its exceptional location and luxury offerings but also about its ability to adapt to changing travel trends and emerging markets. As the tourism industry continues to evolve, the resort remains committed to staying ahead of the curve by embracing sustainability and offering a personalized guest experience that reflects the region’s natural beauty and cultural richness.

The transformation of Phuket, particularly through the development of integrated resorts like Laguna Phuket and properties like SAii Laguna Phuket, has been instrumental in establishing the island as a must-visit destination for luxury travel. The resort has continually evolved, adapting to the needs of travelers and maintaining its reputation as a top-tier property. With its extensive renovations, commitment to sustainability, and strategic marketing initiatives, SAii Laguna Phuket is poised for continued success as one of Phuket’s premier destinations.

In conclusion, the development of Phuket and Laguna Phuket, with SAii Laguna Phuket at the forefront, has played a pivotal role in the island’s rise as a global tourism hub. The resort’s rich history, extensive renovations, and focus on luxury, sustainability, and family-friendly offerings ensure that it remains a top choice for travelers seeking a blend of relaxation, adventure, and cultural immersion in one of Thailand’s most iconic beach destinations. As the resort continues to evolve, its commitment to excellence will keep it at the heart of Phuket’s dynamic tourism landscape.