100 Russian tourists jets in Livingstone to sample tourism attractions

Published on : Wednesday, August 20, 2014

Russian-tourists-300x161The Russian tourist group, will be in Livingstone for three days, and is likely to visit the Victoria Falls and undertake an array of African adventure tour options, including white-water rafting, bungee jumping and wildlife safaris.



Russian tourists’ expenditure reached US$4.2 billion in 2012 with Chinese travellers’ spending hitting US$102 billion on international tourism, topping the globe, according to the United Nations World Tourism Organisation.
ZTB is working on attracting more tourists from emerging economies like Russia, India, China and Brazil, which gives immediate results, said Zambia Tourism Board (ZTB) managing director Felix Chaila. ZTB is focusing on enticing tourists from emerging economies because this is a market that is embarking on long-haul travels to new destinations to explore the world.


Zambia and Russia share pleasant relations and a long history of friendship. “Russia helped Zambia to gain her independence and many Zambians have benefited from education in Russia,” he said.

He hoped that the group would have sufficient time to enjoy nature, wildlife, visit the museum to learn more of the history of Zambian people and their culture. Mr. Chaila said Livingstone is not just an adventure capital of Africa but also the best destination for tourists due to peace and hospitable people.
ZTB brought in 13 Russian tour operators to sell the Zambian destination to that market in April this year. Mr. Chaila said next year ZTB will go to Russia for the tourism fair to market Zambia as a tourist destination. He called on the group to be ambassadors for the Zambian tourism market.



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