Published on : Saturday, July 19, 2014
The education programme is custom-designed every year to meet the interest of ICCA’s global mix of senior level delegates with lots of choice within every timeslot of the programme.
Each year ICCA puts together a comprehensive 3 day education programme specifically for that year’s Congress, bringing together a creative mix of clients, external experts, and a wide range of those ICCA members who are undertaking the most innovative and exciting initiatives around the world.
Copenhagen-Denmark Lecture speaker confirmed Renowned author, speaker and futurist Magnus Lindkvist will deliver this year’s Copenhagen-Denmark Lecture. Provocative thinker and author of three books – When the Future Begins, The Attack of the Unexpected, and Everything We Know is Wrong – Magnus challenges his audiences’ entire way of thinking about and looking towards the future.
“Business is all about focus. But with focus comes myopia and to conquer that, I come in to shake things up. To be invited as a keynote speaker is to have a license to interfere and interrupt!” – Magnus Lindkvist
Besides our traditional highlights, the ICCA Best Marketing Award, the Best PR Award and the Copenhagen-Denmark Lecture, we’ll also be featuring some short, sharp sessions to stimulate fresh thinking, lots of small group sessions with selected speakers for delegates who want to explore subjects in even more depth than usual, and offsite surprise sessions that combine local flavours with innovative ideas to improve your business. More than 100 contributors drawn from all regions of the world participate each year as speakers, panellists, moderators, and discussion leaders – not only sharing existing know-how and experience, but creating entirely new practical ideas and alternative ways of thinking about the meetings industry.
The international association meetings market segment is proving itself to be the most resilient segment, enabling destinations and companies which have targeted this business to cope, and in some cases to thrive, during the current turbulent economic environment. ICCA membership is the most cost-effective way to penetrate this market segment, and attendance at the Congress represents an intensive “Master Class” in how best to achieve this penetration. This is probably the most compelling business rationale for attendance for any ICCA members who are not yet fully exploiting this market segment.
More and more delegates are signing up for the “Business Exchange” option at the Congress, to exchange detailed information about key international events they have recently hosted or helped to organise. This allows them to return to their offices with literally dozens of potential business leads, or new and invaluable information about specific events which they are already in the process of trying to win for their company or destination. We will be using the Spotme mobile application to assist delegates to identify and meet up with colleagues who hold information on events they are interested in. This process runs throughout the whole length of the event.
Also part of the ICCA Congress is the “Expert Advice Appointments” programme. Those members who are offering services to other ICCA members will be available throughout the Congress for one-on-one meetings which can be set up in advance or on site – this is a particularly valuable new (and free) service for consultants, media, IT and AV, marketing representation companies, and other suppliers of Meetings Support services, enabling them to showcase their areas of unique expertise and knowledge, and helping delegates create a personalised Congress that meets their specific business needs.
Ask any delegate to an ICCA Congress about what makes it unique, and the most common answer is sure to be that we deliver high level delegates (two thirds are CEO’s, company owners, or senior level directors) and a truly global audience. We have invested heavily in technology (the Spotme mobile application), so that each delegate will find it easy to identify and get in touch with every attendee they wish to communicate with.
The contacts ICCA members make at the Congress can play a powerful role in delegates’ future personal career development, providing help and advice in solving problems, offering information on recently hosted international events, and exposing individuals to new business cultures and ways of overcoming business challenges.