GTA’s enhanced distribution deal with Grupo Posadas going live

Published on : Tuesday, November 5, 2013

gta* GTA with Grupo Posadas offer even more – and more different – accommodation throughout Mexico with brands Live Aqua, Fiesta Americana Grand, Fiesta Americana, The Explorean, Fiesta Inn and One Hotels
* GTA’s travel agent and tour operator customers can book an even
greater choice of hotels from five-star luxury to intimate resorts to
budget accommodation in popular and less well-known destinations from
Acapulco to Zacatecas, with Mexico City, Cancun, Chihuahua, Cozumel and
Guadalajara between
* Meeting demand in holiday hotspots and opening newer destinations and a ‘long tail’ of less well-known accommodation for travellers



* Grupo Posadas’ properties benefit from more markets, more customers and more bookings


GTA [1], one of the world’s largest travel wholesalers, has launched its enhanced distribution deal with Grupo Posadas [2], adding 111 hotels in beach and city destinations across Mexico to its already extensive portfolio. Mexico has proven increasingly appealing to fully independent travellers with more room nights booked with GTA in 2013 by Germans, the Swiss, Irish and Turkish, as well as from the growth markets of China,
India, Indonesia and Malaysia among others.


Properties will go live by the end of the year for retail and wholesale travel businesses to book on TravelCube, Travel Bound and GTA or via XML feed. The deal further extends the variety of accommodation and experiences that GTA sells in over 190 countries.



Mexico’s domestic and inbound tourism prospects are increasingly positive, leading GTA to develop its partnership with Grupo Posadas. One of Goldman Sachs’ MIST economies – the next tier of large ‘emerging economies’ alongside Indonesia, South Korea and Turkey –
it welcomed more than 23 million international tourist arrivals in 2012 and is the most visited country in the Americas after the United States, according to the World Tourism Organization. As well as visitors from overseas, it registered 200 million domestic trips thanks to an increasingly affluent middle class.



According to Visa’s 2012 Travel Snapshot [3]1 international Visa account holder spending in Mexico increased by nearly 14%. Travellers from the US remained the largest contributor with travel spending rising 17% last year. Connectivity between the two countries is booming [4]2 with seat capacity up 8.2% during summer 2013, helped by a raft of new routes over the last 12 months. Nine of the top 12 airlines serving this
country-pair have increased capacity and in total 17 airlines currently operate at least one scheduled route between the two countrieS.

Martin Jones, GTA’s Senior Vice President for Global Sourcing & Product Development, says: “As Mexico’s popularity grows – supported by increased connectivity and affordability of travel – GTA is ready to meet demand. With Grupo Posadas on our online booking systems, customers can book an even greater choice of accommodation throughout Mexico for their clients.”



Juancho Sueyro, Commercial Director, International Division for Grupo Posadas, says: “As hospitality leaders in Mexico, our properties are chosen by travellers all around the world; therefore a commercial partnership with GTA led by this online connectivity agreement is a strategic step for Posadas to simplify our operational sales process and simultaneously expand the worldwide distribution of our hotel portfolio, in particular to the European market.”



GTA’s dynamic inventory approach to such partnerships strengthens its connections with hotel suppliers and those who sell travel. It gives consumers access to a chain’s full portfolio of properties. With travellers increasingly seeking out newer destinations off the beaten track, GTA can help hotels tap the popularity of experiential tourism.
In the last three years alone, deals with 69 chains have added more than 29,000 properties to the inventory that agents and tour operators can sell on.



Grupo Posadas hotels are found in a wide range of Mexican destinations from the bustling metropolis of Mexico City to important archaeological sites, beach resorts and ecological destinations. Winning a number of prestigious awards, the group will soon be available to book with GTA:



LIVE AQUA CANCÚN [5]: An all-inclusive luxury experience amid the beachside charm of the Caribbean is designed exclusively for endless, relaxed luxury.

Posadas’ first lifestyle hotel brand, Live Aqua engages all five senses with exciting cuisine, soothing areas for relaxation, enticing aromas and fragrances, stunning visuals, peaceful sounds and captivating textures.

Famous for its green-blue sea and beautiful white sand beaches, Cancun is located in the state of Quintana Roo, gateway to the Mayan world. Cancun offers a wide range of cultural and entertainment spots: excursions, shopping, water sports including snorkelling, fishing,
diving and swimming, theme and water parks, architectural sites, the best golf courses, tennis and exciting nightlife.

It has been awarded best resort in Mexico by Travel & Leisure, one of the best hotels in the world by Expedia and one of the best hotels in Mexico by Trip Advisor.



FIESTA AMERICANA GRAND LOS CABOS GOLF & SPA RESORT [6]: Designed for travellers seeking true luxury in an exclusive atmosphere, the hotel delivers an excellent, high-quality personal service and unrivalled hospitality.



Enjoy the comfort and elegance of 249 rooms and suites at this first-class, five-star hotel, where the desert meets the Sea of Cortés. Marvel at the spectacular view of the sea and the desert mountains from a private balcony and feel the magnificence of Baja California’s natural setting.



Relax at the SOMMA WineSPA – the only spa in Los Cabos and Mexico that uses the benefits of wine in its treatments – or take advantage of a variety of activities in the sea or on land: fishing, diving, tennis, horseback riding or motorcycling.



Ranked #9 on Golf Digest Magazine’s list of the ‘Top 50 Best Golf Hotels in the World’, this is the only hotel in Baja California with close and exclusive access to the two Cabo del Sol championship golf courses: the Jack Nicklaus Ocean Course, listed as one of the top 100
courses outside the US, and the Cabo del Sol Desert Course, known as one of the best courses in Mexico. The resort has also been recognised with a AAA 4 Diamond Award for 2012.



FIESTA AMERICANA GUADALAJARA: [7] Blending Mexican hospitality and architecture with the service, charm and quality of the world’s finest hotels, the five-star hotel is located in the economic and financial heart of this great city, close to the Historic Centre and Expo
Guadalajara, as well as stores, art galleries, museums, restaurants and bars.



Guadalajara represents all that is Mexican with its impressive historical buildings, Mariachis, rodeos, handicrafts and delicious dishes: manchamanteles, birria de carnero (slow-steamed lamb) and pozole rojo. Visit the Cathedral, Degollado Theater and the Cabañas Cultural Institute or simply go shopping, enjoy the nightlife, play golf or



THE EXPLOREAN KOHUNLICH [8]: Blending romance, adventure and luxury with the natural surroundings of the Mayan jungle, The Explorean unlocks the imagination and a passion for life.



A unique concept, this remote hotel is nestled amongst the birds, stars, lakes and wildlife of the jungle, but without holding back on comfort and service. Guests explore the waterways on catamarans, kayaks and boats; discover remote and historic Mayan sites, hike through the jungle and the resort grounds, spy birds and wildlife, rappel on rock walls, cycle through the forest, and take in the natural air.



The intimate resort offers 38 bungalows with porch, hammock and private garden as well as two cabanas with small private pool and terrace.



FIESTA INN ORIZABA [9]: Located in the state’s mountain range with a beautiful view of the Pico de Orizaba, the hotel offers a huge variety of ecotourism activities and cultural tours such as trips to the Palacio de Hierro, La Concordia Performance Center, mountain climbing to the Pico de Orizaba and the traditional 500 steps.



Located three minutes from the city centre on the main avenue, this is an excellent base for visiting the city’s main attractions, including the State Art Museum, the Nuestra Señora Del Carmen Church, Mier y Pesado Castle, and for shopping, the Palacio del Hierro (Iron Palace).


ONE PLAYA DEL CARMEN [10]: An innovative three-star hotel concept and perfect for people traveling on a budget who seek a peaceful rest before moving to the next stop on their journey.


Enjoy the Caribbean and the Mayan Riviera with its stunning flora and beautiful beaches. A popular tourist destination strategically located between Cancun and Tulum, this is one of the most beautiful spots in the region.


The hotel is located on a street that connects to Playa del Carmen’s most popular restaurants, bars, and night clubs. Only a few streets away from Playa Mamitas and four blocks from la Quinta Avenida, the ferry to Cozumel – an island that’s a water-sport destination – is also very close by.

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