Published on : Wednesday, May 27, 2015
The UAE capital Abu Dhabi is building its strength to become a world-class golfing destination. The emirates golf industry partners are planning to target expanding golf markets in Europe, China, and India and across the GCC and UAE.
Pitching the extensive promotional push to the emirate’s golf industry partners, TCA Abu Dhabi is set to get into full swing through the establishment of a powerful Industry Development Committee (IDC), supported by Abu Dhabi’s leading golf courses, tour operators, hoteliers and destination promotion agencies, which will work together to fulfill the emirate’s expanding golf tourism ambitions.
The New website dedicated to golf tourism on visitabudhabi.ae will be marketing and drawing golf enthusiasts. It will be a one stop shop to connect to a range of golf holidays and direct booking tools connecting to the golf industry of the emirates.
The IDC is also focused on facilitating extensive networking opportunities for the leading golf courses and tour operators, driving engagement across the board ahead of the build up to the busy winter golfing season across the emirate.
Sameer Taher Bagaber, IDC Golf Clubs chairman and section manager, Strategy and Policy Department, TCA Abu Dhabi says that Abu Dhabi is perceived as the world’s foremost golfing destinations and visitors are attracted by the diverse golfing experience of the courses.
With over 4.5 million visits and over 100,000 active users of the associated mobile apps, visitabudhabi.ae will host individual pages for each of the emirate’s golf clubs in nine languages, and will be supported by a dedicated packages section and offer the opportunity to book rounds directly with the individual golf clubs.
All global awareness activity will drive users to the site, and the site will also feature unique content from Matteo Manassero, the Golf in Abu Dhabi Ambassador, as well as detailed information on the annual Abu Dhabi HSBC Golf Championship, the European Tour’s annual curtain-raising event held on the National Course at Abu Dhabi Golf Club each January.
A priority for the IDC Golf Clubs group is to expand the number of worldwide tour operators featuring Abu Dhabi’s golf proposition in their marketing campaigns and brochures.
Targeting activities in the UK, Germany, France and Italy, the European golf market has been identified as one of huge growth potential, with a series of joint marketing promotions, familiarisation visits and major golf event promotional activities on the cards. The IDC will also be working closely with clubs and domestic Tour Operators to develop packages in the emirate, with the popularity of ‘night golf’ a particular focus.
Users will be able to view various golf content as part of the global promotional activity which will be supported by visitabudhabi, social media channels and digital advertising. Regular newsletters will be sent to more than 65,000 subscribers. The activity is anticipated to generate 200,000 visits during the course of the year, which will be a huge boost for golf tourism.