Published on : Wednesday, June 11, 2014
American Express today announces a new partnership with Uber and a first-of-its-kind technology integration into the Uber iOS appthat allows U.S. Card Members enrolled in the Membership Rewards program to choose to earn 2x points or use points for Uber rides. This is the first time that consumers can use loyalty reward points seamlessly in-app and in real time for on-demand transportation in this way.
Once a Card Member with an eligible Card on file with Uber downloads the latest version of the Uber iOS app, they will see a prompt to enroll their Card in the program – in just one tap. Once enrolled, eligible Card Members have a new in-app option to toggle between “Earn 2x Points” or “Use Points” for Uber rides. Card Members who choose to “Earn 2x Points” or “Use Points” will receive an on-screen ride summary and email receipt from Uber showing that 2x Membership Rewards points were earned or that points were redeemed.
“Our Membership Rewards program is known for delivering world-class value and we’re focused on bringing it to life in innovative, relevant ways for our Card Members,” said Leslie Berland, senior vice president, Digital Partnerships and Development at American Express. “Through this new, slick and powerful integration with Uber, one of the most forward-looking, mobile-based services in the industry, we are leveraging our unique technology to add a real-time benefit where we know our Card Members want it.”
“Uber is at the forefront of evolving the way the world moves, and this integration with American Express – a company known for superior service and loyalty programs – helps make travel easier, more seamless and more rewarding for Uber users,” said Emil Michael, senior vice president, business at Uber. “This first-of-its-kind platform is the most recent way we are delivering more value more seamlessly to our customers.”
How To Get More Rewarding Uber Rides
To choose to earn 2x Membership Rewards points or use points for Uber – which operates in more than 60 U.S. cities – Uber users who are eligible Card Members enrolled in the Membership Rewards program and who have an eligible Card on file with Uber can:
Download the latest version of the Uber iOS app
Tap “Enroll Me” when prompted with the Membership Rewards in-app promotional screen
Select an Uber ride type and set pickup location; choose to “Earn 2x Points” or “Use Points” in the Uber app for each ride[i]
If a Card Member’s Membership Rewards points balance is not enough to use for the ride, then the Card will be charged the full fare and the Card Member will earn 2x points for that transaction.
Sixth Star Awards Program for Driver Partners Rewards Best in Customer Service
As part of the launch, Uber will also roll out a new incentive program funded by American Express – the Sixth Star Awards. The awards will recognize the highest-rated Uber driver partners for service excellence and loyalty. Each week, Uber will select one of its most highly-rated driver partners to receive the award, which includes a special prize valued at $1,000.
Source:- American Express
Tags: american express
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