American working adults opting for ‘bleisure’ travel

Published on : Monday, September 8, 2014

US-flag-300x168According to a survey conducted in 2013, just under half (49 per cent) of full-time/part- time employed American adults who travel on business have tacked leisure time onto a work trip, with younger travelers aged 18-34 (56 per cent) doing so more than their slightly older counterparts aged 35-44 (37 per cent), underscoring a growing trend of blending business and leisure – or “bleisure” travel as it is known.

 

With the big convention season right around the corner, Hotwire.com came up with additional information from its third annual American Travel Behavior Survey, conducted online on its behalf by Harris Poll in October 2013 among over 2,000 U.S. adults. According to the survey, just under half (49 percent) of full-time/part-time employed American adults who travel for business have ever tacked leisure time onto a work trip, with younger travelers ages 18-34 (56 percent) doing so more than their slightly older counterparts ages 35-44 (37 percent), pointing to a growing trend of blending business and leisure – or “bleisure” travel.
 
“You might have to travel for business, but it doesn’t mean you have to let much-deserved leisure trips fall by the wayside,” said Henrik Kjellberg, president of Hotwire®. “Popular domestic business hubs like Atlanta see a ton of foot traffic during convention season. However, once the corporate groups leave – typically on Thursdays – hoteliers drop their prices for the weekend to try and fill rooms with leisure travelers. As such, you can spend a couple of extra days away to explore or relax in one of these great cities while taking advantage of affordable hotel deals.”

 

To illustrate the savings bleisure travelers can score, Hotwire® has paired the difference in weekend vs. mid-week hotel rates with some of the most popular business travel destinations.

 

 

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