Published on : Wednesday, February 5, 2014
ANA, Japan’s leading airline, has partnered with Ashoka, headquartered in Arlington, VA, to launch a new initiative to increase the impact of some of the world’s most inspiring social entrepreneurs. The “Blue Wing: Wings for Changemakers” program was unveiled today at wingsforchangemakers.com. Under this innovative collaboration, ANA will offer transportation to five Ashoka Fellows (“changemakers”) within its route network. In addition, ANA has also pledged to provide financial support to cover their travel needs outside of its network with the participation of visitors to the program’s interactive website.
Participants can read about the inspiring stories and recent activities of each changemaker on the program’s website and cast one vote a week to the cause of their choice (“Vote”). For every vote cast, ANA will contribute $0.50 to the respective changemaker. These funds will help offset their travel-related costs which could be utilized more effectively to grow their impact. In addition, participants will be able to book a flight on ANA via the Blue Wing website and have 1% of the ticket proceeds directed to the changemaker of their choice (“Fly”). This unique program empowers travelers by allowing them to make the air travel they already do positively impact the world. The website will also make it easy for participants to share the stories of changemakers to their personal networks to help spread the word about important changemaking activities (“Share”).
The “Vote” “Fly” and “Share” features will give participants the opportunity to raise awareness, champion a cause, and make their travel impactful. The website will also introduce an innovative platform that will allow participants to track their individual impact in a tangible, meaningful way and communicate directly with the changemakers they are supporting.
The Blue Wing: Wings for Changemakers program, which is currently scheduled for 6 months, is built upon ANA’s core values and is a reflection of its commitment to enrich lives and communities. As the program name states, ANA aims to give wings to those who believe they can change the world and those who do.
Source:- ANA
Tags: ANA Airlines
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