ANA sponsors ‘Japan Pavilion’ at Expo Milano 2015 food exhibition

Published on : Wednesday, April 1, 2015

ANAIn line with ANA’s strategy to promote international tourism to Japan, ANA will sponsor the ‘Japan Pavilion’ at Expo Milano 2015, from May until October.



Expo Milano 2015 will focus on global food and nutrition with the theme of ‘Feeding the Planet, Energy for Life’. The Expo will look at the relationship between food and culture, food innovation and technology as well as considering how food can improve wellness and impact lifestyle.



The ‘Japan Pavilion’ will showcase various aspects of traditional Japanese cuisine, known as ‘washoku’, including agriculture, fisheries and forestry industries, as well as some of the skills and techniques involved in food preparation and cookery.



In conjunction with Expo Milano 2015, ANA will also launch new content on the theme of ‘washoku’ on its ‘IS JAPAN COOL?’ website* from March 24. The website, launched in 2012, is designed to promote Japanese culture and encourage tourism to Japan. The website will introduce a wide range of Japanese cuisine, including everything from well-known dishes such as sushi, ramen noodles, sukiyaki and wasabi (Japanese horseradish), through to lesser known ingredients, seasonings and condiments such as katsuo-bushi (dried bonito fish flakes) and Japanese vinegar. The washoku series will also cover whisky made in Japan.



The ‘IS JAPAN COOL?’ show, created by ANA, will also be shown on in-flight entertainment systems on international flights throughout the year. During April and May the show will feature tempura (battered vegetables and seafood), oden (a hot broth containing various ingredients) and Japanese vinegar. The show will introduce viewers to new tastes as well as explaining the care and skill involved in the creation of ‘washoku’ and the history of the cuisine.



As an airline linking Japan with the rest of the world, ANA is committed to continually promoting Japan as an exciting, unique and vibrant travel destination for international tourists.

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