ASEAN Market: Tourism Booster for Bali

Published on : Wednesday, February 26, 2014

ASEAN1Many tourists are coming to Bali from ASEAN countries, so the tourism industry in Bali needs to prioritize the ASEAN market.


The growth in middle-class families and young business executives has allowed many in these countries to spend money on leisure.


Since 2008, ASEAN has been one of the steadiest regions in the world, and unaffected by the fluctuating global economic conditions.


Director General of destinations at the Tourism and Creative Economy Ministry, Firmansyah Rahim, said that ASEAN countries such as Thailand, Malaysia, Singapore, Cambodia, and the Philippines were Bali’s powerful competitors.

However, these countries are also growing into the island’s market. More and more people from these countries are vacationing and on business in Bali and elsewhere in Indonesia.

IB Kade Subhiksu, head of Bali Tourism Agency said that the provincial administration had taken part in different tourism events in ASEAN markets to endorse the island’s tourism.

Head of the Bali Bagus division of the Association of Indonesian Tour and Travel Agencies (ASITA) Bali, Nengah Aryana, said that easy access from Singapore, Malaysia and Thailand, has many direct flights to Bali, had encouraged people to travel to Bali.

There are a lot of budget and executive flights plying routes between Bali and destinations in ASEAN. Some budget airlines offer very affordable ticket prices as well.

The Bali Bagus division, a newly established section at ASITA, comprises of travel agencies focusing on ASEAN markets.


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