Published on : Saturday, March 29, 2014
The American Society of Travel Agents (ASTA) today announced the successful start of ASTA Destination Expo (ADE) Merida, Yucatan Mexico following the opening general session where Rolando Zapata Bello, the Yucatan Governor, and Claudia Ruiz Massieu, the Secretary of Mexico Tourism, welcomed delegates.
ASTA ADE will offer nearly 400 participants, including travel professionals, supplier representatives and tourism executives, the opportunity to immerse themselves in the gastronomy, culture and history of the region, and return home with a comprehensive understanding of the wonders of the Yucatan. Many will also earn destination specialist certificates.
“It is a tremendous honor for us to partner with ASTA and host this immersive learning and networking experience for travel professionals,” said Mr. Saul Ancona, Secretary of Tourism of the State of Yucatan.
“We look forward to reaping the rewards of having a trained, energized and motivated cadre of North American travel professionals that will showcase the wonders and value that the Yucatan offers.”
“Merida, the Yucatan Peninsula and Mexico are strategically important tourism partners,” said Zane Kerby, ASTA president and CEO.
“I want to thank the Tourism Boards of Yucatan and Mexico for understanding the value of creating a hands-on training opportunity. It’s a win-win.
Participating travel professionals will win by gaining first-hand experience about an amazing destination that will help expand their business and gain new clients, and the Yucatan will win from a growth in visitors to the region that this motivated and trained sales force will ultimately produce.”
ASTA offers its sincere thanks to ASTA ADE sponsors – Tourism of the State of Yucatan, Mexico Tourism Board, AeroMexico, Grupo Posadas/Fiesta Americana, Starwood Hotels and Resorts, and Sabre Travel Network.
ASTA Destination Expo (ADE) is an immersive, onsite learning experience that offers participants: up-to-the-minute intelligence on industry issues; access to regional and local contacts; and, the opportunity to become a highly marketable destination specialist in a strategically important and growing tourism region.
Source:- ASTA
Tags: american society of travel agents
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