Bargains’ allow 48% of Brits to justify splashing the cash

Published on : Wednesday, July 16, 2014

Gatwick-AirportLondon Gatwick Airport today reveals that we are a nation of slick shoppers and bargain hunters, most of us equipping ourselves with a list of excuses to justify any spending spree.


Sales and bargains are enough to tempt almost half the nation (48%) while one in three Brits (30%) spend to cheer themselves up or as a reward for hard work.

The study of 2,000 people, commissioned to support the launch of Gatwick’s new Summer Retail Campaign, ‘Tempted before Take-off’, exposes the top ten most common excuses UK shoppers use to justify their spending habits:
It was on sale/discounted (48%)
It was a bargain (48%)
It was a treat to cheer myself up (30%)
I’ve saved up for it (29%)
I’ve wanted to buy it for ages (29%)
I needed to update my wardrobe / technology (25%)
I haven’t bought anything for ages (25%)
It’s an ‘essential’ (19%)
I bought it as a gift as I knew they’d love it (16%)
It’s an INVESTMENT (13%)
The tipping point for shoppers feeling like they need an excuse is £82.80 on average, be it to themselves (69%), their partners (42%), friends (15%) and parents (14%).


Five per cent have also found the need to justify SHOPPING to work colleagues. And it’s not just the ladies that have excuses up their sleeves, 68% of men also admit to wheeling out the excuses.

Spencer Sheen, Head of Retail at Gatwick Airport says: “Being tempted to shop is clearly something people feel the need to justify but if the purchase and price is right, we shouldn’t have to make excuses.


That’s why, with up to 20% off high street prices on almost everything at the airport, it’s not surprising so many plan to spend before they take off.

“At Gatwick we’ve invested millions in improving the SHOPPING and eating experience to ensure every passenger can quickly and easily find what they need and want, at the best possible price.


People can delight in finding luxury designer bargains alongside high street favourites all under one roof which is complimented by our ‘Shop, Fly, Collect’ service, so passengers can make the most of the bargains available without lugging extra bags on holiday.


We also have lots of tempting, award-winning restaurants to hand giving passengers the chance to recharge their batteries before catching their flight.”

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