Published on : Friday, January 31, 2014
The Bermuda Tourism Authority (BTA) announced the appointment of Mr. Bill Hanbury as Chief Executive Officer (CEO), effective from January 27.
An global tourism industry veteran with over 25 years of senior management experience, Hanbury will be responsible for leading the newly created BTA and will report to its board of directors.
From 2009-2013, Hanbury was the CEO of the United Way of the National Capital Area. During his tenure, he rebuilt the internal operating structure, implemented a development strategy that improved financial stability and rebuilt the organization’s marketing, communications and digital capabilities.
Prior to that, he served as President and CEO of Destination DC and the American Experience Foundation from 2001-2009. While there he oversaw domestic and international marketing and sales for one of the world’s top tourism destinations. The organization was responsible for selling the Washington Convention Center and positioning the U.S. Capital as a first-tier convention, tourism and events location.
His key accomplishments included: significantly improving DC’s status in the international tourism marketplace, helping lead the economic recovery of the hospitality industry after 9/11, re-designing Destination DC’s management and marketing functions, plus leading the sales team that booked over a million room nights annually. He also provided logistics leadership for: international forums, economic summits, presidential inaugurations, national celebrations, plus memorial and museum dedications.
Tags: bermuda tourism authority, Bill Hanbury, BTA, CEO
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