Business Events Capitalise On Visit Sydney

Published on : Friday, May 30, 2014

ttf18,000 Rotarians are descending on Sydney for the 105th Rotary International Convention to be held at Sydney Olympic Park from Sunday, enjoying the sights and sounds of Vivid Sydney and injecting more than $60 million into the New South Wales economy, according to peak industry body Tourism & Transport Forum (TTF).

TTF Executive Director Adele Labine-Romain said conferences and conventions are big business.

“Business events are worth $24 billion to the Australian economy every year and the sector’s contribution could reach $31 billion by the end of the decade,” Ms Labine-Romain said.

“International business events visitors spend 20 per cent more than the average visitor, spending money on accommodation, restaurants, entertainment, shopping and transport.

“Conferences, conventions and exhibitions also foster business investment and the exchange of new information and ideas, build relationships and encourage innovation, as well as promoting Australian know-how to the world.

“Investing in business events is an opportunity to boost the visitor economy, profile Australia as destination, and create jobs now and into the future.

“It’s great to see that business event organisers are taking advantage of Sydney’s terrific events calendar to add another dimension to their offering and help to attract these lucrative events to Sydney.

“It’s also notable that Sydney is hosting the biggest conference of 2014 despite the closure of the Sydney Convention and Exhibition Centre, which is testament to smart planning and the depth of demand in this market.

“Whether it’s Vivid Sydney or one of the city’s other major festivals or sporting events, they can form part of a compelling offer that positions Sydney as one of the world’s great business events destinations.

“We congratulate Business Events Sydney on leveraging the world-class events calendar curated by Destination NSW to secure events such as the Rotary International Convention.

“This year’s Vivid Sydney program is simply outstanding and will increasingly act as a drawcard for leisure visitors and business events in the years to come, supporting tourism jobs and businesses across New South Wales.”



Source:- TTF


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