Published on : Wednesday, February 19, 2014
Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced at the Radisson® and Radisson Blu® Americas annual business conference, the company will launch two new global hotel brands. Radisson Red, a ”lifestyle select” brand that has been designed and developed to deliver today’s customer the experience of tomorrow, while Quorvus Collection, an expertly curated collection of luxury hotels, will reflect and respond to the true sensibilities of the contemporary global traveler while celebrating the culture of each and every location. Carlson Rezidor, whose brands include Radisson Blu®, Radisson®, Park Plaza®, Park Inn® by Radisson, and Country Inns & Suites By CarlsonSM, aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020.
“Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our Ambition 2015 growth strategy,” said Trudy Rautio, president and chief executive officer, Carlson. “Vision 20/20 aspires to elevate the guest experience with innovations in technology, guest service and beyond. These two brand concepts will illustrate that perfectly. This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision.”
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, “Lifestyle Select,” an upscale, select service concept that boasts a forward-thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.
Source:-Rezidor Hotel
Tags: Carlson Rezidor Hotel Group announces the launch of two new global hotel brands: Radisson Red and Quorvus Collection, Hotel News
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