Published on : Thursday, May 22, 2014
This Canada Day, Four Seasons Hotel Vancouver and YEW seafood + bar Executive Chef Ned Bell will set off on a challenge that could forever change the future of sustainable seafood in Canada. The always ambitious Chef Bell, who is the founder of the Chefs for Oceans organization, is taking on the journey of a lifetime this summer as he pedals across the country, all in the name of healthy lakes, rivers and oceans.
Starting in St. John’s Newfoundland on July 1, 2014, and pedalling between 140 and 200 kilometres (87 to 124 miles) each day, this coast-to-coast trip will take Chef Bell 10 weeks to complete, concluding in Vancouver, British Columbia on September 11, 2014. As he stops in major cities along the way for interviews, events and appearances, Chef Bell hopes to raise awareness for sustainable seafood in Canada and will donate a portion of net funds raised from his ride to the Vancouver Aquarium’s ocean-friendly Ocean Wise program, SeaChoice and the Canadian Parks and Wilderness Society (CPAWS).
The main objective of this ambitious undertaking is to create a movement that would allow every Canadian to easily and readily access sustainable seafood for themselves and for their families within the next ten years. Chef Bell’s hope is that as the demand for sustainable seafood grows, the seafood supply in Canada will also shift to sustainably harvested seafood. As the father of two sons, Chef Bell is dedicated to inspiring Canadians to become part of the solution for healthier oceans for today’s children and generations to come.
Also at the forefront of Chef Bell’s journey is the goal to institute and raise awareness for National Sustainable Seafood Day, a proposed day to spotlights the necessity of healthy oceans, lakes and rivers for the future of both human beings and the environment. Chef Bell is a co-founder of the National Sustainable Seafood Day movement and also a proud member of the Chefs Table Society of BC.
The support for Chef Bell’s momentous journey has been extraordinary. In partnership with Ocean Wise and SeaChoice, the Chefs for Oceans campaign has hit the ground running. Now with tremendous support from companies including Four Seasons Hotel Vancouver, YEW seafood + bar, Vancouver Aquarium, Ocean Wise, CPAWS, SeaChoice, Urban Cultivator, Mountain Equipment Co-op, Vancity, Albion Fisheries, Gusto TV, Jim Pattison Lease, All West Insurance, Constellation Brands, Kate Colley Communications Inc., Vancouver is Awesome, DNG Studio,Velofix, Champions in Sport, The Edge Food Energy, Pacific Institute of Culinary Arts, Windset Farms, Blue Horse Gallery, CRS Group of Companies, Petty Harbour Mini Aquarium and Kingswood Capital Corporation, Chef Bell has seen friends, colleagues and supporters step up to contribute to this movement. Canadian hero Rick Hansen is also on board, as are Canadian Olympians Simon Whitfield and Adam Kreek, and well-known Canadian television personality Mike Holmes.
Even with the significant support and generosity of existing sponsors, the Chefs for Oceans tour is a lofty one and there is much progress to be made. There are a number of ways to support the ride, the movement and the institution of National Sustainable Seafood Day. Make a donation, buy Ned’s special edition tuna, support one of the nation-wide special events, sign the NSSD petition, or just grab a bike and get out on the road with Ned as he pedals through Canada’s cities. Perhaps most importantly, start asking local grocers, restaurants, fishermen and market managers about access to sustainable seafood.
EAT Vancouver marks the public’s first opportunity to get their hands on “Ned’s tuna!” 5,000 custom branded cans of premium albacore have been created as both a souvenir and fundraising opportunity for Chefs for Oceans. Look for “Ned’s tuna” at a dedicated table right across from the Food Network Celebrity Stage at the Food + Cooking Festival on May 30, 31 and June 1.
The potential of this Chef for Oceans campaign is massive, and every day that it continues to grow with new supporters, Chef Bell is one day closer to his goal of creating and maintaining healthy lakes, rivers and oceans within Canada and worldwide.
Source:- Four Seasons Hotel
Tags: Four Seaosns Hotel Vancouver
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