Chinese millionaire tourists driving Australia to revamp its infrastructure

Published on : Wednesday, September 9, 2015

James Packer's new high-end casino at BarangarooAustralia’s great tourism giants are wondering how Australia will survive in the international race for tourism development and infrastructure when other countries are spending huge amounts towards developing their tourism scopes.


They feel that Australia is being left behind as a new wave of Chinese millionaire tourists are hungry for overseas trips but are very choosy about their travel comforts. They like to stay in high end hotels, with good internal transport facilities, an area where Australia has not been concentrating enough in this period.


Australia is the number one holiday destination for intending Chinese tourists in terms of awareness, aspiration and intention to travel but that intention does not convert to reality.


The airline capacity and transport needs to be improved. The hotels will have to be developed. There are not many sign boards in foreign languages; the visa regulations may not be competitive enough.


The surge of the new millionaire Chinese travellers is increasing and their lust for luxury travel and stay is making them choosy. So it is important to build proper infrastructure to draw them towards Australia. Since other countries are making it easy for people to come and visit not just once but multiple times.



According to experts China would be the key market for the next 30 years but also that China was “shorthand” for the broader Asian region, which will also generate wealthy tourists as more people move into the middle class.


However Australia is coming up with a great project to whet the Chinese appetite. James Packer’s new high-end casino at Barangaroo would be  positive for Sydney when the $2 billion facility opens in 2019.

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