Victoria: Come to Victoria – a call to India

Published on : Wednesday, March 5, 2014

victoriaVictoria: The Victorian Government today announced plans to develop travel packages to Melbourne as part of the 2015 ICC Cricket World Cup to be held across Australia and New Zealand next February.

Victoria’s Minister for Tourism and Major Events Louise Asher joined with former Australian test star Brett Lee, an ambassador for Victoria and the Cricket World Cup, to launch the travel package program to be developed in partnership with trade partners in India.

Ms Asher told 120 travel trade, airline and media representatives in Mumbai she was delighted to be back in India to announce the ICC Cricket World Cup games at the Melbourne Cricket Ground in 2015.

“With games scheduled across Australia and New Zealand, the Cup presents the perfect opportunity to watch top class cricket and explore Victoria between matches,” Ms Asher said.

“Melbourne is now a destination of choice for Indian tourists, migrants, students and investors. It is a sophisticated, creative, surprising and romantic city, renowned for its superb restaurants, cafe culture, theatre and diverse art and cultural events.

“Victoria offers a variety of tourism experiences that are all close to Melbourne, such as the spectacular Great Ocean Road and the iconic penguins at Phillip Island Nature Park.
“And within an hour from Melbourne, visitors can experience international standard wineries, farmers markets, micro-breweries and innovative and organic food producers.”
Ms Asher also announced the Victorian Government’s Come Alive in Melbourne campaign which has been developed to leverage social media platforms in India to create further awareness of Melbourne and Victoria.


“As part of the campaign, we have engaged the support of Indian entertainers, Tanmay Bhatt and Rohan Joshi, who will visit Melbourne and Victoria in April to experience the best of our State,” Ms Asher said.

“Tourism Victoria will be asking its 240,000 Indian Facebook fans to submit ideas for experiences and challenges for Tanmay and Rohan to take on in Victoria and then watch their experiences along the way.
“We are also offering ‘Come Alive in Melbourne’ itineraries for two lucky people who participate in the campaign.
“Melburnians share many passions with our Indian friends including sport, food and our appreciation for the good things in life. We hope our campaign activity and travel packages will encourage visitors to come and experience this first hand.”




Source:- Premier of Victoria

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