Consumers Unleash Their Hate on Airlines

Published on : Tuesday, November 4, 2014

Spirit-AirlinesPeople hate air travel. When given the opportunity, consumers have very little trouble expressing their hate against airlines.


In fact thousands of people unleashed their hate last summer when Spirit Airlines opened itself to feedback asking people why they hate to fly.


The airline has now released the results of this feedback in their “State of Hate Report.”

Last July Spirit announced their “Hug The Haters” campaign along with the “Hate Thousand Miles Giveaway” where they encouraged consumers to share their frustrations with flying, and in return gave the “haters” 8,000 FREE SPIRIT® miles to use on future Spirit flights.


The response was overwhelming. In just a few days, almost 30,000 people shared their hate.

The report made it clear air travel is a hassle and annoys people, no matter which airline you fly.


Spirit assumed that since they asked for the candid feedback, most of the hate would be directed at them.


To their surprise, 60 percent of the responses they received were frustrations with airlines other than Spirit.

“I think if any organization asks for feedback you would expect the vast majority of responses would be directed at the company that seeks it,” said Spirit’s President and CEO Ben Baldanza.


“But in this case we were surprised that most consumers chose to share their frustrations about other airlines.”

Source:- Spirit Airlines


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