Creative Online Education Programme Accessible to Global Tourism Industry

Published on : Saturday, March 29, 2014

Australian-Tourism-Data-WarehouseAn Australian Government innovation, the Tourism e kit, online education programme is highly fruitful that help tourism businesses and operators to take advantage of digital marketing opportunities.


. Since its launch in 2008, Australian tourism businesses had exclusive access to the Tourism e kit, and for the first time now, the rest of the world can profit from this helpful resource.

An Australian Tourism e kit has been downloaded hundreds of thousands of times and earned many prominent tourism awards.

It is treated as very precious learning tool by the Australian and International industry. e kit is designed specifically for tourism operators who are eager to enhance their digital presence and develop their online distribution strategy.

After several requests from international Destination Marketing Organisations (DMOs) and industry bodies to obtain the resource, the Tourism e kit is being licensed so that it can be used, translated, and re-branded by other destinations! Thus, the Tourism e kit is now accessible for the advantage of tourism businesses and industry bodies across the globe.

CEO of the Australian Tourism Data Warehouse (ATDW), Liz Ward, who manages the Tourism e kit on behalf of Australia’s DMOs, said, “This free online training tool has been more successful than anyone could have predicted.


It has been downloaded more than 350,000 times and earned National and State awards including recognition at the recent Australian National Tourism Awards held last month.”


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