Crown to highlight its culinary offers and MICE innovations at AIME 2014

Published on : Wednesday, February 5, 2014

crown-events-conferencesCrown Melbourne and Crown Perth have cemented their reputation as leaders in the MICE market with a range of new, innovative and unique event offerings, all of which will be showcased at the 2014 Asia-Pacific Meetings Expo (AIME) on February 18 to 19. At Stand #2200 Crown will showcase its versatile range of large-scale and intimate event spaces, latest technological offerings, award-winning accommodation, new culinary direction from Neil Perry and Guillaume Brahimi and news on the opening of Crown Towers Perth, which is set to change the events industry in WA.

In 2013, Crown launched a number of exciting new developments, including Crown Melbourne and Perth’s technological initiative offering free, daily Wi-fi access for guests on up to two devices and the appointment of renowned restaurateurs Neil Perry and Guillaume Brahimi as Crown’s Culinary Directors for the next three years. In this newly formed role, Perry and Brahimi combine their expertise to influence the menus across Melbourne’s hotels and events, collaborating to create a new premium banquet menu, redevelop Crown’s in-room dining menu for Crown Towers, provide guidance and training at Crown’s Culinarium and oversee Crown’s world class food and beverage offerings. This is the first time that the award-winning chefs’ celebrated cuisine will be available for large scale functions and events.

In 2014, construction will begin on the highly anticipated Crown Towers Perth, making Crown Perth the first hotel complex in the city with a total capacity of 1,200 rooms. With the addition of Crown Towers, Crown Perth will be the largest hotel complex the city has ever seen. Scheduled for completion in 2017, the new Crown Towers will boast 500 luxury rooms, an array of world class restaurants, leading events facilities and access to Crown Perth’s Convention Centre with 4,800 square metres of venue space. This new luxury hotel offering in Perth continues Crown’s commitment to delivering world class accommodation and event experiences, furthering Crown Perth’s reputation as a world-leading destination for the MICE market.

During AIME 2014, Crown Events & Conferences will be showcasing these innovative introductions, new developments and diverse offerings with the return of the Crown Spa Pamper Zone. The Pamper Zone, located on the first floor of MCEC opposite Crown’s stand (#2200) allows all delegates to take a break from their action packed AIME schedule and enjoy a complimentary 15 minute neck and shoulder or hand massage performed by Crown Spa’s expertly trained spa therapists. To book, hosted buyers can email before 5:00pm on 14th February with their preferred date, time and treatment option.

All of these MICE offerings throughout Melbourne and Perth are executed with an open-minded, flexible approach to group bookings and events, incorporating inspirational event concepts, diverse facilities, state-of-the-art sensory experiences, stylish accommodation, acclaimed food & beverage, world class entertainment offerings and unsurpassed onsite service. Furthermore, Crown Hotels offers competitive day delegate packages, ensuring the immense range of corporate offerings are available for all budgets and occasions. All these factors work to uniquely position Crown Melbourne and Perth as Australia’s premier host of unforgettable, events and conferences on any scale.

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