Published on : Saturday, March 8, 2014
Costa Crociere will be launching new operations in Mauritius and in the Indian Ocean as from January 2015.
The re-launching of Costa Crociere was confirmed during a fruitful working session in Genoa yesterday, March 4, 2014, between the Minister of Tourism and Leisure, Hon. Michael Sik Yuen, the MTPA and the Costa Crociere S.p.A. Executive Vice President Sales & Marketing, Norbert Stiekema, with the aim of boosting tourist arrivals from Europe to Mauritius as from January 2015.
The meeting held in Genoa was to set the ground for a new collaboration project, whose aim is to involve Mauritius in a high-quality touristic proposal that will include the Indian Ocean islands.
The new 14-day cruise by Costa Crociere, which will start from next year and will pass through the Indian Ocean islands, is a set in the right direction in promoting the Indian Ocean islands to the European market.
Moreover, while being one of the new route’s principal destinations, Mauritius will have an essential role in the development of Costa Crociere strategy for 2015 and 2016.
According to the Minister of Tourism and Leisure, Michael Sik Yuen, the different countries involved in this particular project will be meeting in Mauritius soon in order to discuss the marketing and training plan, already proposed during the Genoa meeting.
The product development strategy will also be on the agenda in order to ensure the full success of the project.
The sense of hospitality, which is typical of the Indian Ocean countries, and Mauritius in particular, will have an important role in welcoming the travellers coming from all over the world, especially the European market.
Indeed, the new itinerary by Costa Corciere is especially addressed to the Italian, French, German and Scandinavian markets.
This, opening new opportunities through new contacts with emerging markets, namely, China, India, Middle East and Africa.
“The objective of this meeting will be to prepare the tourism products’ portfolio that will be offered to the travellers of Costa Crociere and to maximize the tourism potential of our region. This initiative seeks optimal development of tourist attractions throughout the region”, stated Michael Sik Yuen.
The Minister of Tourism and Leisure, Michael Sik Yuen also said that this project will add real value to the tourism industry of the Indian Ocean. It will also reinvigorate the grouping of our islands in the region of the Indian Ocean.
It should be noted that the cruise industry brings substantial economic benefits to local economies especially in sectors such as consumption, transportation and hospitality, among others. During the year 2010/2011, it was estimated that, with the activities of Costa Corciere, over Rs 500 million was injected in the Mauritian economy.