Delta Facebook Page in Brazil Surpasses 100,000 Fans

Published on : Wednesday, April 23, 2014

Delta Air Lines announces that Delta´s Facebook fan page in Brazil has surpassed 100,000 fans, showing an increasing and successful interaction with Brazilian customers. Delta Air Lines Brazil has the fastest growing Facebook page of any international airline´s in the country, according to social media analysis platform Social Bakers.
On June 2012, Delta decided to enhance the customer support for Portuguese-speaking travelers with the addition of two social media channels: While the Twitter channel provides real-time customer support before, during and after travel, the Facebook channel goes beyond customer service to provide travel tips and guidance, looking to engage with the Brazilian travelers and to be a source they can rely to make the best from their travel.
“Interacting through social media is a great way to deepen our relationship with our customers. We listen to their ideas, insights and experiences and share interesting and fun information to improve their travel experiences,” said Luciano Macagno, Delta´s Director for Brazil. “We are always seeking new ways to approach customers and offer them benefits, beyond our global network and our enhanced customer experience.”
Since 2006 Delta has incorporated multiple platforms to connect with customers and share its passion for travel by offering promotions and travel tips as well as giving an inside look at the airline and the Delta culture. Delta was the first U.S. airline with trained customer service professionals assisting customers instantaneously using tools preferred by an increasing number of today’s media savvy passengers.