Published on : Wednesday, February 19, 2014
The release of Destination Success lays out a thoughtful blueprint to help tourism to fulfil its role as one of the four pillars of the Queensland economy, according to peak national industry body Tourism & Transport Forum (TTF).
Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey will officially launch Destination Success tonight at a special event at Brisbane Airport’s International Terminal.
TTF Chief Executive Ken Morrison said Destination Success highlights factors central to growing Queensland’s tourism industry.
“Destination Success sends a powerful message that the government is serious about tourism. Implementation will now be the key to realising its ambitions,” Mr Morrison said.
“Destination Success includes a 20-year plan which focuses on strategic areas that will ensure the Queensland tourism industry can be flexible and resilient, providing job and business opportunities across the state.
“TTF welcomes the release of Destination Success and commends the Newman government on its acknowledgement of the tourism sector’s contribution to the Queensland economy.
“Having put the hard work into devising the strategy, we are now urging the government to give the strategy the best chance of success by ensuring that its implementation is accompanied by sufficient funding and supported by a whole-of-government approach to tourism.
“It also acknowledges key trends affecting global tourism that may present Queensland with future opportunities and supports the Queensland Government’s Tourism 2020 target of doubling overnight visitor expenditure to $30 billion by the end of the decade.
“We look forward to working with the Queensland government to reach Destination Success.”