Published on : Wednesday, September 24, 2014
Domestic holiday giant Hoseasons today unveiled a new logo and brand messaging at the ABTA convention in Slovenia in response to the evolution in its product range and customer profile.
Following extensive research, the new look moves away from the seaside blue logo with seagull motif, to a softer countryside feel with new typo-graphic, colours and green ‘leaf’ icon.
“In a year which marks a reflection of the past 70 years of Hoseasons, it seemed fitting for us to look forward to the future,” said Simon Altham, managing director of Hoseasons. “Over the last 10 years, the style of holidays we sell has significantly changed, with over 65 percent of our business coming from the short break luxury lodge market, which has resulted in us welcoming lots of new customers to holidaying at home.
“Our research showed that the current logo, whilst much loved and full of personality, was also perceived to be a more value-based proposition and no longer reflected our product portfolio and most importantly our customers.
“The new logo not only reflects the quality of our accommodation offered, but also the increasingly wide range of holiday options available, from countryside lodges, cottages and canal boats to holiday parks, coastal retreats and cruisers on the Norfolk Broads.”
The new logo is accompanied by a new strapline, ‘a better place to stay,’ which reinforces Hoseasons commitment to quality, a move toward the luxury market and Hoseasons continuing to offer customers the best choice of accommodation across the UK.
Tags: ABTA convention, Hoseasons, new logo, Wyndham