Published on : Friday, July 3, 2015
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) recently hosted its largest familiarisation trip to date for travel agents from Germany. A total of 438 travel agents were invited to the emirate between 19-23 June2015 to spend four days following three carefully curated itineraries focused on luxury, family and activities. Organised in partnership with Emirates airline, the initiative was part of Dubai Tourism’s targeted promotion of the emirate’s wealth of summer leisure offerings to key source markets.
Attendees were made up of Germany’s bestselling travel agents as well as travel agent groups such as RTK, TUI Leisure Travel, Best RMG, DERPART and FCM Travel Solutions. All agents are wholesalers, selling products from major tour operators including TUI, Thomas Cook, FTI, JT Touristik, Dertour, Meiers and Schauinsland. The main objective of the trip was to offer the participating agents a first-hand experience of Dubai and its offerings during the summer, ultimately resulting in increased sales.
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), commented:“Germany is an important market for Dubai as it has consistently been one of our top 10 source markets for inbound tourists. By inviting Germany’s top travel agents to our emirate, our goal is to enable them to sell Dubai as a destination with greater knowledge, conviction and enthusiasm based on first-hand experience, in addition to facilitating and enhancing business relationships between the agents and Dubai stakeholders. This latest familiarisation trip demonstrates Dubai Tourism’s ongoing commitment to growing the German market and encouraging more visitors from the country as we work towards realising Dubai’s Tourism Vision for 2020.”
Volker Greiner, Emirates’ Vice President North & central Europe, commented: “We are extremely proud to be hosting over 400 top travel agents from across Germany and show them all that Dubai has to offer. As a global connector of people and places, this event is an ideal platform for Emirates to educate on our product and services and to share ideas with key trade partners.”
Forming an integral part of all three itineraries was a special event titled ‘Inspiring Summer in Dubai’, which included a workshop, a number of presentations as well as an iftar welcome dinner held at The Meydan Hotel. During the event the more than 400 travel agents had the opportunity to meet with approximately 50 key stakeholders, including Emaar Group, Meraas Holding, Jumeirah Group, Atlantis The Palm, Dubai Airports, Meydan Hotels & Hospitality, and Majid Al Futtaim Leisure & Entertainment.
Thomas Grundner, Head of Sales and Marketing, Meydan Hotels & Hospitality, said: “It was a pleasure to host delegates from the German travel and tourism industry. We are honoured to be part of this strategic initiative and showcase the in-house services and activities at Meydan’s award-winning destination hotels to this important market. Such initiatives are key to building Dubai’s reputation as a leading global tourist destination. This innovative strategy will support and foster the growth of what is already an exciting and robust hospitality industry in Dubai.”
Hagar Heshmat, Senior Marketing Manager at Majid Al Futtaim Leisure & Entertainment, said: “It is an honour to be a part of the German Megafam workshop, and share our experiences and offerings with leading travel trade representatives. As always, bringing our innovative leisure and entertainment concepts to visitors from around the world, including German visitors to Dubai, is very important to us as we look to expand our offerings in the coming years. With our focus during the workshop on two of our key attractions, Ski Dubai and iFly Dubai, we look forward to welcoming more visitors to enjoy these leisure offerings. As part of Majid Al Futtaim’s vision to ‘Create Great Moments for Everyone Every Day’, we continue to bring unique and innovative attractions to a wide range of audiences.”
Tags: DCTCM, Dubai Corporation for Tourism and Commerce Marketing, Dubai Tourism, Dubai’s Tourism Vision for 2020, Emirates Airline