European & German Visitors Playing Key Role in Thai Tourism Development

Published on : Saturday, March 15, 2014

Thai-tourism-300x180The European market has been playing an important part in the development of Thai tourism. Last year, European tourist arrivals summed up 6.3 million, up 11.62% over 2012.


In 2014, it is expected to reach 6.73 million, generating more than 451.65 billion Baht in tourism revenue.

The travelers from European countries are very important for Thai tourism, as they have the longest average length of stay.


The average length of stay of visitors from Germany is 18 days, from India 7.15 and 7.95 from China. Some other European countries with high average lengths of stay are Sweden (19.75 days), the UK (18.13 days), and the Netherlands (16.58 days).


After Russia and the UK, Germany is Thailand’s third prime source market from Europe. Thailand recorded 744,363 German visitors in 2013, up by 9% over 2012. In 2012, with 663,611 visitors from Germany, and with an average length of stay of 18 days and daily spending per person of 3,617 Baht, generated total tourism revenue of 43.286 billion Baht.


This made Germany the eighth largest source of tourism earnings after China, Russia, Australia, Malaysia, the UK, Japan, and the USA.




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