Europe’s tourism industry promotes camel beauty contest — Al Dhafra Festival

Published on : Tuesday, November 5, 2013

Al-Dhafra-Festival-300x203The Al Dhafra Festival which is famous for its camel beauty contest which runs in Abu Dhabi’s Al Gharbia (Western Region) is going to be promoted in the Europe’s tourism industry this December.

The four-star Tilal Liwa Hotel, which is managed by Danat Hotels and Resorts, has teamed up with the UAE’s Holiday Moments and L’Tur, one of Europe’s biggest tour operators to market the festival, which this year runs from December 15th until the 28th.

Ayman Ashor, General Manager, Tilal Liwa Hotel said that they have begun marketing the event in Germany and five other European countries, and are confidant the unique heritage offering of the festival will resonate well with the German market.

Earlier this year agents from the L’tur network visited Abu Dhabi on a trip co-organised by Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi), to familiarize them with the destination.

Radek Strejcek, Managing Director, Holiday Moments said that they were impressed and pleasantly surprised by what they found.They were particularly taken with Abu Dhabi’s cultural offering which prompted his initiative. This year’s package will feature three nights at Tilal Al Liwa with an extension either at the five-star Al Raha Beach Hotel and Park Hyatt on Saadiyat Island.

Really we are testing the market and if successful, which we anticipate it will be, we will continue to promote an offering around it and look to expand packaging around the emirates’ other cultural events. The Al Dhafra Festival has dedicated special shows for ‘Asayel’ (pedigree) and ‘Majahim’ (dark-skinned) camels, and the unique ‘camel beauty contest’. It also features a traditional souq, a camel auction and various contests for traditional handicrafts, poetry, date packaging and photography.

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