Failte Ireland: Belgian boost for Wild Atlantic Way

Published on : Sunday, July 13, 2014

Failte-Ireland-300x187An estimated audience of 800,000 Belgians will soon be introduced to Ireland’s newest and biggest tourism attraction as one of their biggest holiday programmes, Flanders on Holiday (Vlaanderen Vakantieland), is currently being filmed in Ireland along the Wild Atlantic Way.


The presenters Tina Maerevoet and Bill Barberis are well known actors and celebrities in Belgium and their journey, by caravan, will take the duo along a large stretch of the Wild Atlantic Way – beginning at Croagh Patrick and ending in Kinsale.

Aisling Travers, Fáilte Ireland’s International Publicity Manager says:
“It is extremely important for influential media, many of whom are visiting Ireland for the first time, to experience first-hand what we have to offer on the Wild Atlantic Way.

Hosting key influencers, such as these Belgian celebrities, to road test the Wild Atlantic Way gives us a powerful and persuasive way to grow visitor numbers.


In our work to promote Ireland as a top class destination, this type of publicity gives us credibility far beyond the scope of advertising. Indeed, it is suggested that the impact of this type of publicity is three times that of paid advertising.”

The Wild Atlantic Way is a 2,500km touring route along the West Coast of Ireland and our newest tourist attraction which has been gathering a lot of overseas attention.


Indeed, only recently, following a pitch made by Fáilte Ireland, global sportswear company, Columbia chose Ireland for their prestigious 2014 annual press event where they brought some of the world’s top outdoor and adventure media to a specially selected adventure location along the Wild Atlantic Way.

Also as part of Ireland’s preparations to host the internationally renowned Adventure Travel World Summit this October (6th-9th in Killarney, Co. Kerry), Fáilte Ireland arranged for two of the sector’s leading authorities to get a hands-on experience of the Wild Atlantic Way which have shared online with activity and adventure travel enthusiasts and experts around the world.

Source:- Failte Ireland

Tags: , ,

Comments are closed.

arrow2Follow Us
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 





    More Events...