Published on : Monday, June 23, 2014
Fiji Airways has announced the appointment of Cover Story Limited, producers of Fiji-based Mai Life and Travel magazines, as publisher of its redesigned inflight magazine FijiTime. The appointment was announced in the Fijian Capital Suva today, as part of a whole host of upgrades to the Fiji Airways on-board experience.
Stefan Pichler, Fiji Airways’ Managing Director and CEO commented: “Our inflight magazine is a valuable component of a wholesome experience. We undertook a review of the magazine as it is today and found that it needed to be completely revamped to better serve our guests on board.
FijiTime should inspire and motivate further travel and repeat business; it has to play a significant part in our content strategy across the Fiji Airways Group. We’re extremely pleased to have now confirmed Cover Story Ltd to produce the new FijiTime, a distinctive, quality publication with unique Fijian content which fits into the contemporary style and design of our brand.”
The new FijiTime magazine will be 90-pages of travel features and articles on journeying to and within Fiji as well as other Fiji Airways and Fiji Link destinations. A publication run of 25,000 copies of FijiTime is produced for a two month-cycle. The magazine is complementary to Fiji Airways customers.
Mr. Pichler added: “We have continuously stated our desire to engage Fijian suppliers and vendors as much as feasible. We’re obviously glad to appoint a magazine publisher who will be able to deliver a quality product and ensure FijiTime content is shared across digital, including social media, channels. We are also working to launch a FijiTime app in the near future, which will allow our customers start their Fiji Airways experience before they actually step onboard.”
Naziah Ali, Mai Life Publisher commented: “This is an exciting time for both Cover Story Ltd and Fiji Airways Group as we jointly embark on bringing inspirational travel stories on the real Fiji experience to Fiji Airways customers and the world. We look forward to developing fresh, engaging and immersive content in partnership with Fiji Airways and our tourism industry stakeholders.”
Cover Story Ltd’s senior editorial team includes publisher Naziah Ali, award-winning journalist and editor Rajan Sami and veteran Fiji journalist Seona Smiles.
source: Fiji Airways