First Ever TV Campaign in the United States Launched by Tourism Authority of Thailand

Published on : Thursday, November 14, 2013

Thailand3The Tourism Authority of Thailand is progressively increasing its promotional activity in the US after losing market share to the easily accessible Caribbean getaways. Historically known for its pristine beaches, good weather, exotic cuisine, and superior hospitality, Thailand’s new messages highlight the unparalleled variety of experiences available to the US travelers. The current campaign includes print, TV, and online advertising, as well as a revamped social media effort.

The “Forever Young” adventurers became the target audience for the new campaign launched by the Tourism Authority of Thailand in the United States last month.

Srimala Waraphaskul, Director, Tourism Authority of Thailand, New York, said, “The new baby boomer traveler is no longer a passive consumer looking for a traditional fly and flop holiday experience. They look for an unforgettable, customizable, and authentic interaction with each destination, and we are prepared to offer them just that and more.” More than 70 million people currently residing in the United States identify as Baby Boomers. No longer considered “over-the-hill” in their late 50s and 60s, most have already experienced their fair share of mainstream destinations, and are seeking out more exotic travel thrills.”

The Tourism Authority of Thailand (TAT) was established in 1960 by the Royal Thai Government to be particularly responsible for tourism promotion. TAT has established 26 offices in different parts of the world including the Los Angeles office. TAT aims to provide the best Thailand traveling information to the public and media members as well as work closely with our travel partners to develop new deals and packages.

Global Advertising Strategies (Global) is a marketing and communications firm specializing in market growth and growth strategies. Its client base consists of some of the world’s leading consumer and travel & tourism brands.

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