Florida gains on tourism through aggressive marketing

Published on : Wednesday, August 20, 2014

“Must-be-the-sunshine.”-300x227Florida recorded a high of 24 million tourists this spring with a three per cent rise from 2013 due to aggressive marketing through Google programs of virtual beach tours.

The tourist spending has also gone up to $35.7 with an increase of 7.4 per cent from last year.


With aggressive marketing plans even during the cold weather and harsh northern winds which coincided with the polar vortex, things worked smoothly for the Florida destination marketing division.

Videos are targeting northerners and Canadians with the slogan “Must be the sunshine.” One featured tourists flying in “V” formation like geese to beaches, golf courses and theme parks.

The ad campaign targeted those who have retired and young couples whose vacation were not tied to school calendars.

A 2.8 million overseas visitation and 1 million Canadians have been estimated to visit Florida in the April-June quarter.

Visit Florida is targeting 100 million tourists this year. With plans on job creation and an investment of $74million, Florida Governor Rick Scott plans to make a huge comeback with his new marketing strategies.

The state’s hospitality industry is responsible for 1 million jobs with one job created by 85 tourists.

The Google marketing plan with Visitflorida has come into very good use as they are creating online ground-level views. People are walking for miles along the beach to have their pictures uploaded in Google Maps.


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